Revenge Spending

Vaccines and stimulus checks have people thinking of moving toward what we used to think of as normal. Vaccinated seniors are setting the trend to get even with the pandemic by spending money and getting out. They call it revenge spending. Attending events, going shopping, and travel are rising to the top of consciousness.  People […]

The quickest way to increase sales is to focus on quality content. It’s a technique marketers know but many businesses don’t quite get right.   People visit your website looking for something. They come in during different stages of their buying journey.   They may be trying to see if there is a solution for a […]

Headlines share the heart or big idea of your message. Subheads are miniature headlines placed throughout the copy.  They make your message more readable and share key points. Have you ever received an email or visited a web page where the copy was one long block? Or did it rambled on in uninterrupted paragraphs?   They […]

With the explosive increase in the number of people shopping, the online marketplace has become more crowded.  For business, that means the value and the power of great testimonials is a potent tool for sales. However, sometimes finding the right testimonial is like looking for the proverbial needle in a haystack. Has this happened to you? […]

Everything you put out there to attract more business is a message. The success of that message is getting someone to read it.  Much of the time, it misses the mark. It doesn’t get read because it's hard to read.  Readable quality is critical for sales. When a message is hard to read, it actually causes […]

Are you at risk of becoming a dinosaur? Customers are tired of the transactional approach. A transaction focus is business-centric.  Spending more time online in 2020 buyers started getting more picky. They want their shopping experience to be easy and feel good. In 2021 and moving forward, every business needs to become more customer-centric. Internet […]

The entourage effect impacts many aspects of our lives. The CBD niche has highjacked the term to mean how the different plant parts work together.  However, the word entourage is not new. It actually traces back to a French term dating from 1832 meaning surroundings or environment.  The French were referring to a group of […]

I recently read an article by Leadspace. It discussed the differences between B2B and B2C buyers. At the core is the information needed to market to them. Here are the high points— B2C marketing focuses on four data types.   Behavioral - how they engage and shop. Geographical -  allows location-sensitive messages. Think swimsuits. Florida is […]

Many companies are marketing both to wholesale and consumer customers. In reality, for marketing, B2B and B2C are unique businesses.  Trying to mix them on a single website can send the wrong message and cost you money. You can do anything if you keep it simple. Someone told me that once at a trade show. […]

Journalist Daniel Witman recently published a great article on the email trends we will see important for 2021 and beyond.  There has been an ongoing discussion for several years about the relevance of email marketing.  Some wondered if emails were still worth doing with the other choices and focus on social media and chatbots. The […]