Journalist Daniel Witman recently published a great article on the email trends we will see important for 2021 and beyond. There has been an ongoing discussion for several years about the relevance of email marketing. Some wondered if emails were still worth doing with the other choices and focus on social media and chatbots.
The quick answer is that it is more important than ever. However, businesses need to stay on top of HOW to use them effectively in today’s world.
It’s a no-brainer that more people are shopping online. Transaction receipts and follow-ups provide a huge opportunity to turn shoppers into loyal buyers.
Witman includes using AI, personalization, easy to read simple designs, interactivity, and concise easy to read copy as essentials for success. And, of course, everything must be mobile-friendly.
AI in itself is not used in the email but rather to gather and collate user information. This information in itself helps you better target the segments of your audience.
As I have found, 62% of marketers agree that personalization and focus on a customer interest/need make the most effective, engaging emails.
Adding links or including a simple way for the client to respond to the email ramps up engagement. 82% of email marketers report personalization and interactivity increase response and click-through rates.
To maximize the return on your email marketing investment, segment, nurture and follow current best-practices for emails. Time to update your emails? Schedule a call here. Limited time-slots are available.
You can read the full article here.