There are lots of benchmarks out there for what kind of open rates you need to be a successful marketer. But opens are only the beginning.
The key to the Money is the prospect taking action and clicking on the enclosed Call to Action link. Without those clicks - you don't make any money.
If you are getting by with national averages, you are leaving money on the table. Here are some analytics from clients I work with:
This client offers training to professionals in the healthcare and medical segment. National healthcare education and training averages 21% opens and 2.48% clicks.
I’ve been mailing for this firm for three years.
The market segment of Beauty and Personal care has average stats of 17% opens and 1.76% clicks. These emails rarely go below the 17% open rate and always soar above the low click rate. The lowest click rate over 3 years is 5%. (Not an average, actual monthly response.)
Ready to increase the money in your pocket and leave less on the table? Let's enhance your opens and clicks….
Click the contact me link now: Contact Judi
Judith Culp Pearson receives three top honors
at the annual Society of Permanent Cosmetic Professionals in
Ft. Worth, Texas - October 7-9, 2023