Here are experiences and clients from over the years. Copy, content, and SEO techniques to share your message and gather low-hanging fruit... money.
The Dragontree Spa - Product descriptions for alternative health business. They offer both botanical products and CBD.
Jon Renau - Converted in-person training to online video scripts, emails, social media, and print copy.
Pure Health Research - Alternative health copywriting
George Bentley Wellness Technologies - VSL content, email sequence
AWAI Reality Blogger - Weekly blogs
M3 Life Sciences - Web content, press releases.
Mace Media - Technical articles for alternative health and CBD.
Body-Mind-Soul Wellness Center - Copy for web, radio, and television marketing.
Opulent Organics - Web content articles (CBD)
Society of Permanent Cosmetic Professionals - Quarterly articles, specialty training manuals, , lectures and presentations, subject matter expert, certification specialist
Hospitality Copywriting – webinars, fascinators, complete hospitality web packages including interactive features
Lynn VanNorman Medical Massage Training - complete new website, social media, SEO, UX and email marketing.
Cengage Publishing – First and Second edition Milady Standard Esthetics Advanced, Tips and Tricks for Permanent Makeup, Esthetician’s Guide to Safety and Wellness.
For the Advanced book, I generated a chapter list and recruited a team of 18 industry experts. I researched and wrote chapters, kept the team on target, and edited it all for accuracy and to conform to a consistent voice.
Stylist Newspaper – Monthly column over 20 years.
Skin, Inc. Magazine – Many articles over the years
Dermascope Magazine – articles
Les Nouvelles Esthetique – Articles, national lecturer
NCEA National Coalition of Estheticians Association – webinars, written materials, lectures to help instructors teach complex topics including chemistry. The most challenging was a presentation to educate professional estheticians and instructors on the molecular structure of specific acids. Most have no advanced chemistry or college work. The goal was to understand the comparative size of commonly used acids and how their structure impacted penetration of the epidermis. This knowledge provided them with a tool they could use to select the most effective therapy for their clients.
Permanent Cosmetics Safety & Preparedness book - self-published.
The Noel Asmar Group - emails
Institute of Advanced Medical Esthetics - branding
Circadia Skin Care - web content
Jindilli Skin Care - web content
Aegialis Resort - web readability and marketing content
Salishan Resort - marketing blog
Rudding Park Resort - marketing blog
Swinton Park Resort - marketing blog
Whatever your project may be, I’d like to invite you to get in touch with me so we can schedule a phone or skype consultation and explore the possibilities. I am available via email: [email protected]; or schedule a call.
email: [email protected]
Want more information on my background and writing? Visit my About page.