4-U’s to Increase CBD/Hemp Sales

If you identify the classic 4-U's, you can increase sales. They will help set you and your products apart from the crowd and build customer confidence you are their best choice. The 4-U’s will increase prospects taking action...with you. You can use these U’s in your subject lines for emails, headlines and in your content.  […]

Alternative health is exploding with interest in ways to manage health issues like pain and anxiety. People are hungry for information and solutions that avoid the use of opioids. So it’s no surprise that CBD and hemp are garnering a lot of attention.  While they’ve been used for centuries, we still lack scientific testing and […]

Powerful nurturing for clients and prospects Modern e-newsletters are a great way to nurture both new leads and to retain existing customers. They're a little different from the mail out type of newsletters we used to send. Those had a closer resemblance to a traditional print mini-newspaper. They contained a little bit of everything. Multiple […]

There is an old adage that if your business isn’t growing…it’s shrinking. Holding your own doesn’t count… Inflation, overhead, staff all continue to increase. If your revenues aren’t at least keeping up with overhead and expenses, then you’re shrinking. And shrinking is something no business wants. Shrinking leads to a devaluation of the business value, […]

There are four key reasons you should use stories in your marketing mix. Attention, Connection, Credibility, and Action. They build a bridge between your offer and your reader like nothing else can. Attention... From the time we are small children our parents have read or told us stories. It has been the same since the […]

When you have a new business, product or service…you need to know who the ideal prospect is. Who it is designed for.  It’s really part of the product development if you want to generate the most sales.  You don’t write a movie first and then figure out who wants to see it. You have knowledge […]

In every aspect of our lives, we thrive on connections built on know, like and trust. This is especially true in the Alternate health and wellness niche. Hundreds of companies and influencers are sending messages to potential prospects daily - and that could include yours. Everyone seeks to connect with others. Despite being in the […]

In my blog last week, I shared the story of a friend who was living In Paradise, California at the time of the worst wildfire in history.  She and her Mom were trapped with no way to escape.  They joined a few others and sheltered in a stone building with steel doors.  It was their […]

Hi, I'm Judi Culp. I have a question for you. How often do you say, I'm sorry. Most of us use it way too often so that it's lost its meaning and doesn't really say what we were trying to express. Let me tell you a story. I have a dear friend that lived in […]