Brand defines business

Brand defines business

What’s Your Business Brand?   Every business has a brand... good, bad or mediocre.  Your brand is how people identify you.  A brand is defined as the “name, term, design, symbol, or any other feature that identifies a seller’s goods or services as distinct from others,” according to the American Marketing Association. Your brand represents how […]

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Business Message

  Crafting Your Business Message Successful marketing requires every business message ties together like the bow on a gift. When the messages don’t match, potential clients click Delete.  Mixed messages mean less impact.  Lost opportunities for new clients, and lost revenues. Mixed  Business Message What do mixed messages look like?  Let’s create an example.  Spa1 […]

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E-Newsletters Build Client Relationships

  E-Newsletters Build Relationships E-newsletters can be highly successful ways to bond with clients. Poorly done, they are just another sales advertisement. People don't want to be sold too. If they sense a sales message they hit delete or worse, unsubscribe. Engage your reader to keep them reading. Successful E-newsletters are the electronic equivalent of […]

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Treating CTS

  Carpal Tunnel Can Ruin Your Life Sparking, tingling, numbness.  All can be chronic symptoms of irritation and scar tissue buildup in one or both wrists. Carpal tunnel is triggered by repetitive movements of the hand and wrist.  It can just affect fingers and wrist or can extend up the arm and involve the elbow and […]

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Carpal Tunnel Syndrome

Sore wrists? Tingly fingers? Little electrical sparks in wrists, arms, fingers? Any or all of these and you may be developing Carpal Tunnel Syndrome (CTS).  A buildup of pressure in the wrist, it can also extend to the elbow or even the shoulder.  Carpal Tunnel used to be a problem typically found in the elderly, […]

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