Readability sells

Readability Sales or No Sales Keep your copy readable to increase sales! Recently, I received a product promotion from a spa supplier.  I knew the product was a performer, but the description was hard to read.  Readability was at the post-college level. This prompted me to go online and look at descriptions of the same type of […]

9 Time Saving Marketing Secrets to Energize Your Copywriting Career   Your copywriting career may rescue you... These unsettled times make most of us nervous. Politics, violent weather, work stress. The craziness just doesn’t stop. Even the job we’ve worked hard at for years is less secure. And automation means fewer jobs available. More than […]

Integrating Wellness into Spa and Hospitality   All around us wellness is having an impact...offices, homes, spas and hospitality properties.  Integrating wellness is the new norm. People don’t want to be just disease free. They want to feel better and enjoy life more. Think about physical, mental and social well-being... Quality of life. The days of […]

Never enough time? As a small business owner, you know this feeling. There is never enough time to get it all done. I know what it’s like. You’re juggling all the aspects of running your business. It’s a lot more than just opening the doors and selling products or services. You have to make it […]

Never Enough Time? As a small business owner, you know this feeling.  There is never enough time to get it all done. I know what it’s like. You’re juggling all the aspects of running your business.  It’s a lot more than just opening the doors and selling products or services.  You have to make it […]

Bachelorettes wellness escapes  are the new hot favorite trend Your property may already be offering weddings, but are you capitalizing on the bachelorette wellness escape that is becoming increasingly popular? In my 30 years in the spa and beauty industry, wellness is so integral it is the norm.  You don’t even think about experiencing it […]

Who is Your PERFECT Customer... if you could only pick one?   Which clients are your perfect customers? Who appreciates what you offer the most? Your perfect customer is easy to interact with and a delight to do business with. They get you and what you offer. You may say your clients tend to be […]

Marketing Graphics to Strategize This useful article recently came across my desk.  The marketing graphic they developed is interesting. It's useful to analyze your marketing strategy.  Hope you find it so. Internet Marketing Lead Generation  Whether you’re building a house or a lead generation website, having a blueprint is essential. Without one, you run the […]

Target Your Message to the Client   When it comes to getting your ideal client to respond, it is all about targeting your message. You want the right message to the right client to maximize the effectiveness of your efforts.   There is a tendency to try to appeal to all potential clients to minimize […]

Enhance Profits with Wellness Travelers Wellness travel is experiencing steady growth. It's growing at a faster rate than travel as a whole. Wellness travelers are a boon to the spa and hospitality industry. They travel more frequently and spend more than the average traveler spends... by as much as 130%. They don’t hesitate to pay […]