Hope you enjoy this review. It's the first of my new weekly reviews on AI tools. I'm your new AI Detective to help you find the right tools faster. As a copywriter, content writer, small business owner, or marketer, you know that time is money. And when it comes to writing, time is of the […]

Blogs are an engagement opportunity for your brand. Here are tips to master blogs and engage readers.

In today’s business environment, everything needs to be customer-focused. If you have gaps in your prospect details, it holds back your success. It doesn’t matter whether you are dealing with B2B or B2C, you are dealing with a human who is making the buying decision.  You need to have a clear picture of who that […]

The face of marketing to B2B buyers is rapidly changing, and there is a lot of somewhat confusing information out there.  After sifting through mountains of information, I found three keys B2B buyers desire when looking for a solution. In one sentence—B2B buyers want their experience to mirror their B2C personal shopping experiences. My own […]

Your business is constantly evolving. If you don’t keep your website on pace with those changes, it leaves customers in the dark—or even misinforms them. Your website is dated. Your website is not a static brochure. Instead, it is a living document reflecting your business and how you interact with visitors and customers. Current relevant information? […]

Headlines share the heart or big idea of your message. Subheads are miniature headlines placed throughout the copy.  They make your message more readable and share key points. Have you ever received an email or visited a web page where the copy was one long block? Or did it rambled on in uninterrupted paragraphs?   They […]

With the explosive increase in the number of people shopping, the online marketplace has become more crowded.  For business, that means the value and the power of great testimonials is a potent tool for sales. However, sometimes finding the right testimonial is like looking for the proverbial needle in a haystack. Has this happened to you? […]

Everything you put out there to attract more business is a message. The success of that message is getting someone to read it.  Much of the time, it misses the mark. It doesn’t get read because it's hard to read.  Readable quality is critical for sales. When a message is hard to read, it actually causes […]

Are you at risk of becoming a dinosaur? Customers are tired of the transactional approach. A transaction focus is business-centric.  Spending more time online in 2020 buyers started getting more picky. They want their shopping experience to be easy and feel good. In 2021 and moving forward, every business needs to become more customer-centric. Internet […]

Journalist Daniel Witman recently published a great article on the email trends we will see important for 2021 and beyond.  There has been an ongoing discussion for several years about the relevance of email marketing.  Some wondered if emails were still worth doing with the other choices and focus on social media and chatbots. The […]