This quick read may not be hot of the presses, however, it says it beautifully.  Customers are always looking for value and it’s an often underused tool for maximum customer retention. Marcus Smith’s article in Entrepreneur published first in 2016 shares thoughts on the importance of value. I couldn’t agree with him more.  Giving value […]

Social Media Examiner recently interviewed marketing experts and got them to share their current social media marketing tactics. Advanced strategies to create successful marketing campaigns. Here is a curation of that article and my own thoughts on the ideas shared. Be A Strategic Social Media Marketer on Facebook According to Mari Smith, the world's foremost […]

If you have lots of blogs but not many videos, this technology can convert your text into videos. All you need is blogs to video software. Then add them to your YouTube channel, and you instantly expand your marketing reach. The software comes in two types. Those that include AI presenters and those that use […]

When someone starts telling a story, people lean in and listen. As part of survival, we listen to them automatically. Today, storytelling is essential to your business. It’s how we humanize the brand and help people connect with it.

Marketers and business owners need charisma magic sauce. Charisma is the ability to attract people to your business. It's getting people to listen to you and take your advice… follow your lead. When that happens, your business grows. Your customers are loyal and become your most dedicated influencers.  Martin Luther King, Jr. could inspire. He […]

In the past 20 years, content marketing grew up and got married. You still share helpful information, but now the “how” has shifted.  With more businesses flocking to be online, the marketplace is more crowded. Now it takes uniqueness to get noticed.   People like to personalize their weddings. Everyone wants their wedding to be unique. […]

Blogs are an engagement opportunity for your brand. Here are tips to master blogs and engage readers.

Since the beginning of the pandemic in 2020, people have lost personal connections and engagement. But, unfortunately, it’s made us crave them even more. Subliminally, we crave emotional stories. We're hard-wired to listen to them. Instead, we’ve had to deal with both personal and professional challenges. Like being trapped in an old-fashioned telephone booth, we were […]

Whether you're working with a new business or redefining yourself for 2022, it's a perfect opportunity to empower your USP and ramp up your sales, leads, and visibility. Your Unique Selling Position needs three specific elements to make that happen. It needs M.A.C. I'll show you how. A “new look” Boosts Confidence Just like an […]

It’s great for a business advisor to suggest you discover your Unique Selling Proposition, USP.  But identifying it is more complex. First, you need to discover your SWOT with an analysis and identify your ideal customers. As a career school instructor, I helped students learn about not only the need but how to discover their USP […]