January 6, 2022
How You Can Use Newsletters to Energize More Business Growth

Newsletters, especially with SEO elements, are a core part of your growth marketing strategy.  Done right with engaging, relevant content, they are something your clients will look forward to getting, opening, and clicking.  They turn new readers into fans and build retention with existing customers. The secret is having the right content for the right […]

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December 9, 2021
Want to Boost Marketing ROI Big Time? Find this SME Skill Blend

Curation of a Neil Patel article on the value of using an SME. With tips for boosting marketing ROI with SEO Content Skills and SME.

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November 12, 2021
Watch for Missing Prospect Details that Tank Marketing Success

In today’s business environment, everything needs to be customer-focused. If you have gaps in your prospect details, it holds back your success. It doesn’t matter whether you are dealing with B2B or B2C, you are dealing with a human who is making the buying decision.  You need to have a clear picture of who that […]

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October 3, 2021
Email Marketing With SEO

Email marketing can be one of the best or worst techniques. Properly done, it engages, informs, entertains, and helps prospects move forward in their buying journey.  However, when it’s poorly done, you get deleted, unsubscribed, or worse—reported as spam.   The key is to get the right message to the right person in the proper framework. […]

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September 22, 2021
SEO Content is Core to Success

Visitors use Google to find solutions many times a day. Search engines seek the answers. When a person enters a question, the search bot responds with answers they located. Search engines seek content that provides relevant, helpful answers to online questions. Quality SEO content is what Google wants.   When you can’t find answers I recently […]

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September 16, 2021
Let's Humanize Marketing

We get all caught up in categories. We get hung up on names like B2B and B2C. Instead, we need to focus on how to humanize marketing messages by speaking directly to our prospects. We need to write H2H. Humanizing marketing is making it personal so readers connect with us more easily. When our prospects […]

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September 8, 2021
B2B Buyers Want B2C Shopping in 2021!

The face of marketing to B2B buyers is rapidly changing, and there is a lot of somewhat confusing information out there.  After sifting through mountains of information, I found three keys B2B buyers desire when looking for a solution. In one sentence—B2B buyers want their experience to mirror their B2C personal shopping experiences. My own […]

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September 3, 2021
Marketing for Beauty and Wellness?

Beauty and Wellness comprise over a 4.2 trillion dollar market and growing exponentially.  But the terms can be a bit confusing or vague. So, as a marketer, how do you pick the best words to reach your market? A recent study by the University of Pennsylvania showed that while there are some commonly associated definitions, […]

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August 18, 2021
Tell Your Story—They Want to Know You

Telling your story is the first essential step to sales. People need to know you so they can like you and start to trust you. So to help them get to know you—tell your story. Who you are, what you stand for, and what makes you unique. Avoid being like these guys. Internet and phone […]

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July 21, 2021
Digital Sharecropping Risky Business?

Familiar with the term Digital Sharecropping? It’s a phenomenon that most people don’t understand. An SEO guru colleague, Heather Lloyd-Martin shared a newsletter email regarding it and got me taking another look. Digital sharecropping refers to social media channels and how people and businesses interact with them. The earliest concerns about it date back to […]

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