Conversational Commerce

Ogilvy’s Social.Lab recently published a report on "conversational commerce". In 2020 more people than ever are choosing online. They buy groceries, shop, and connect with friends.

It uses chatbots or humans. It also uses language interfaces like Whatsapp and like Alexa to communicate with customers. Businesses are using it to set themselves apart from their competitors and enhance customer service.

The key takeaway? Be useful, be relevant, be trustworthy in every customer interaction.

Ogilvy’s Social.Lab recently published a report on "conversational commerce". In 2020 more people than ever are choosing online. They buy groceries, shop, and connect with friends.

It uses chatbots or humans. It also uses interfaces like Whatsapp and like Alexa to communicate with customers. Businesses use it to set themselves apart from their competitors. And to enhance customer service.

The key takeaway? Be useful, be relevant, be trustworthy in every customer interaction.

You can request the full report from Ogilvy Ideas

Breaking News

Judith Culp Pearson receives three top honors
at the annual Society of Permanent Cosmetic Professionals in
Ft. Worth, Texas - October 7-9, 2023

Ambassador Award

For Your Continued
Service & Dedication

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In Recognition and Appreciation for Contributions to the Society of Permanent Cosmetic Professionals Member Education October 2023

Speaker Award of Excellence
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