July 28, 2022
Charisma Magic Sauce for Business Growth

Marketers and business owners need charisma magic sauce. Charisma is the ability to attract people to your business. It's getting people to listen to you and take your advice… follow your lead. When that happens, your business grows. Your customers are loyal and become your most dedicated influencers.  Martin Luther King, Jr. could inspire. He […]

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July 7, 2022
Look for Opportunities to Kickbutt Marketing Success

Awareness of opportunities can shift your marketing efforts to maximize success. More web traffic, higher rankings and more sales or leads enhance your value and income potential. For marketers it’s about recognizing or discovering business opportunities that are being missed. That leaves money on the table. Sales are missed and leads are lost. A friend […]

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July 7, 2022
Take Advantage of an Ideal Client Persona to See More Success

When business owners or marketers want to reach your B2B client’s target audience, you need an ideal client persona to know exactly who they are. The buyer persona or avatar helps you visualize who you are marketing to.  Without it, you may invest your marketing dollars and hear only crickets… your message never reached the […]

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May 12, 2022
Are Sneaky Content Gaps Undoing Your Marketing Plan Success?

Even great websites and prolific writers can have sneaky “content gaps.” Finding and dealing with them protects your marketing strategy from failure. In this curated article, I share tips from SEO guru, Neil Patel, to do just that.   What Are Content Gaps? Content gaps refer to questions people search for, but your website doesn’t cover […]

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April 20, 2022
3 Tips to Maximize Marketing Content and Win More Free Time

In the past 20 years, content marketing grew up and got married. You still share helpful information, but now the “how” has shifted.  With more businesses flocking to be online, the marketplace is more crowded. Now it takes uniqueness to get noticed.   People like to personalize their weddings. Everyone wants their wedding to be unique. […]

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March 3, 2022
Secret Method to Help Clients Love You… Brand Personality

If you’re like many businesses and trying to find your new path as we move toward endemic, your timing is perfect. The world has changed, and customers are seeking more engagement. They want brands that provide what they need. And one thing they absolutely need is a way to connect emotionally.  For that, you need a […]

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February 24, 2022
How to Empower Your USP to Engage Prospects and Make More Sales

Whether you're working with a new business or redefining yourself for 2022, it's a perfect opportunity to empower your USP and ramp up your sales, leads, and visibility. Your Unique Selling Position needs three specific elements to make that happen. It needs M.A.C. I'll show you how. A “new look” Boosts Confidence Just like an […]

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February 17, 2022
What Makes You Unique? Discover Your SWOT to Win.

It’s great for a business advisor to suggest you discover your Unique Selling Proposition, USP.  But identifying it is more complex. First, you need to discover your SWOT with an analysis and identify your ideal customers. As a career school instructor, I helped students learn about not only the need but how to discover their USP […]

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January 13, 2022
How to Use Stories to Engage Prospects with Emotion

Stories help us engage with prospects because of the feelings they tap into. We touch hearts, share history and common concerns. We bond.

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December 15, 2021
Opportunities Abound! Plan Your 2022 B2B Content Strategy Now!

B2B marketing has changed a lot in the last 18 months. Buyers want to shop online and want more of a B2C experience. To stay competitive, you need to start planning your B2B Content strategy now.  Here are some of the most recent forecasts from across my desk.  1. It’s important to know your buyers. […]

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