April 20, 2022
3 Tips to Maximize Marketing Content and Win More Free Time

In the past 20 years, content marketing grew up and got married. You still share helpful information, but now the “how” has shifted.  With more businesses flocking to be online, the marketplace is more crowded. Now it takes uniqueness to get noticed.   People like to personalize their weddings. Everyone wants their wedding to be unique. […]

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March 11, 2022
Emotional Stories Engage in the New Age of 2022

Since the beginning of the pandemic in 2020, people have lost personal connections and engagement. But, unfortunately, it’s made us crave them even more. Subliminally, we crave emotional stories to engage us. Instead, we’ve had to deal with both personal and professional challenges masked and socially distanced or virtually. Like being trapped in an old-fashioned telephone […]

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February 17, 2022
What Makes You Unique? Discover Your SWOT to Win.

It’s great for a business advisor to suggest you discover your Unique Selling Proposition, USP.  But identifying it is more complex. First, you need to discover your SWOT with an analysis and identify your ideal customers. As a career school instructor, I helped students learn about not only the need but how to discover their USP […]

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January 17, 2022
Share Hero Journey Stories to Celebrate and Empower

We connect with stories like no other medium. We're hard wired to engage with them. The hero journey story is perfect for a brand, a product that came to the rescue or a client success story.

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January 13, 2022
How to Use Stories to Engage Prospects with Emotion

Stories help us engage with prospects because of the feelings they tap into. We touch hearts, share history and common concerns. We bond.

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November 12, 2021
Watch for Missing Prospect Details that Tank Marketing Success

In today’s business environment, everything needs to be customer-focused. If you have gaps in your prospect details, it holds back your success. It doesn’t matter whether you are dealing with B2B or B2C, you are dealing with a human who is making the buying decision.  You need to have a clear picture of who that […]

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September 22, 2021
SEO Content is Core to Success

Visitors use Google to find solutions many times a day. Search engines seek the answers. When a person enters a question, the search bot responds with answers they located. Search engines seek content that provides relevant, helpful answers to online questions. Quality SEO content is what Google wants.   When you can’t find answers I recently […]

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September 16, 2021
Let's Humanize Marketing

We get all caught up in categories. We get hung up on names like B2B and B2C. Instead, we need to focus on how to humanize marketing messages by speaking directly to our prospects. We need to write H2H. Humanizing marketing is making it personal so readers connect with us more easily. When our prospects […]

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June 2, 2021
Your Exclusive Rewards Build Customer Loyalty and Dollars Spent

Last week I talked about the importance of enhancing your business rewards program.  I wasn’t the only person talking about the need for this. Customer Experience Futurist Blake Morgan was also sharing.   This year it is more important than ever before to offer rewards tailored to your targeted audience. If your audience includes Gen Z, […]

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April 27, 2021
"Edutainment" Powers Up Engagement

“Edutainment” content is a secret weapon to get viewer’s attention and engage them.  Our prospects spend a fair amount of time scrolling through social media or searching online. Subliminally, they are looking for answers to nagging problems. “Edutainment” content is a secret weapon to get viewer’s attention and engage them. IF we can catch their […]

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