April 12, 2023
Choose the Best AI to Improve Your Copy

Choosing the best AI tool is essential for the growth of your business. You want the right AI solution to ramp up your productivity and get more done in less time. You can have your new assistant do the time-consuming work or mundane tasks. More free time, more projects, and better copy or content. AI […]

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April 4, 2023
3 Emotional Trigger Stories Your Brand Needs to Share Now 

When someone starts telling a story, people lean in and listen. As part of survival, we listen to them automatically. Today, storytelling is essential to your business. It’s how we humanize the brand and help people connect with it.

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March 20, 2023
How Boomers, GenZ, and Tech, will Redefine Senior Health Years

Senior care services can ensure senior safety, medical care, and enhanced quality of life. But there is a vast mindset gap between Traditionalists, Baby Boomers, and GenX. Each generation's expectations, interests, and concerns differ significantly from their parents or grandparents.  Attitude changes will impact everything from the type of care, teams of providers, types of senior […]

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February 24, 2023
Attract More Wellness Marketing Success With These 7 Tips

Whether launching or building a wellness-focused business, marketing should be one of the first things on your agenda. It’s where you engage with potential customers and build relationships. From crafting a powerful message and leveraging social media to creating an SEO-friendly website, these seven steps will help you define your goals, offers, and the right […]

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February 15, 2023
How to Grow Business Success With AI in 2023

AI is revolutionizing the way we manage a business. You can automate mundane tasks or speed up content creation. Use AI-powered tools, to manage time, enhance UX, improve analytics, and create content faster. This can allow you to take on additional projects or do something else. Who knows, you might want to go for a […]

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December 8, 2022
Plan Now to Grow Your 2023 Business Success

There’s an old saying: When you fail to plan, you plan to fail. Without a plan, you’re in reactive mode rather than guiding your future. You’re more vulnerable to stress and the whims and currents of whatever is happening. Having a plan puts you in charge, and things don’t catch you with your guard down.   […]

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March 3, 2022
Secret Method to Help Clients Love You… Brand Personality

If you’re like many businesses and trying to find your new path as we move toward endemic, your timing is perfect. The world has changed, and customers are seeking more engagement. They want brands that provide what they need. And one thing they absolutely need is a way to connect emotionally.  For that, you need a […]

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February 24, 2022
How to Empower Your USP to Engage Prospects and Make More Sales

Whether you're working with a new business or redefining yourself for 2022, it's a perfect opportunity to empower your USP and ramp up your sales, leads, and visibility. Your Unique Selling Position needs three specific elements to make that happen. It needs M.A.C. I'll show you how. A “new look” Boosts Confidence Just like an […]

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January 13, 2022
How to Use Stories to Engage Prospects with Emotion

Stories help us engage with prospects because of the feelings they tap into. We touch hearts, share history and common concerns. We bond.

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November 12, 2021
Watch for Missing Prospect Details that Tank Marketing Success

In today’s business environment, everything needs to be customer-focused. If you have gaps in your prospect details, it holds back your success. It doesn’t matter whether you are dealing with B2B or B2C, you are dealing with a human who is making the buying decision.  You need to have a clear picture of who that […]

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