Which clients are your perfect customers? Who appreciates what you offer the most? Your perfect customer is easy to interact with and a delight to do business with. They get you and what you offer.
You may say your clients tend to be part of one of several different groups. Most of us are in that situation. One of those groups will nudge above the others.
Sit down with a piece of paper and carefully describe this person in detail. Define their age, personality, likes, hobbies, family situation, lifestyle. Do they tend to have political or religious views similar to yours? This can be valuable to know even if these are not topics you discuss with them.
Maybe it is your business personality. Define your business's culture and what makes
you unique. Discover what is it that draws them to you?
Now combine your uniqueness and what draws them to you with why you define them as perfect. This will help you reach more clients like this. Focus your marketing efforts exactly here. On your website, social media or, if they prefer, via mail.
Success isn't an accident. It is the result of a well thought out plan that has a defined goal.
Focus on being helpful and offering quality information. Position yourself as a solver of problems. This builds loyalty. Make your communications 80% focused on this. The last 20% is your invitation to act now and contact you, schedule or book now.
You will continue to have other customers, but the more you focus on attracting your perfect customer... the faster your success will grow. You will also enjoy going to work more every day because you love interacting with them.
Judith Culp Pearson receives three top honors
at the annual Society of Permanent Cosmetic Professionals in
Ft. Worth, Texas - October 7-9, 2023