Wellness travel is experiencing steady growth. It's growing at a faster rate than travel as a whole. Wellness travelers are a boon to the spa and hospitality industry. They travel more frequently and spend more than the average traveler spends... by as much as 130%. They don’t hesitate to pay a little extra to get what they want.
Create experience packages that focus on different wellness goals. Offering these on your website will increase bookings and get you on the wellness traveler's radar.
2. Healthy mind and body retreats. Retreats are growing in popularity. They can include coaching in mindfulness, meditation, yoga and healthy lifestyle. When you reduce stress, burn out turns into revitalization.
Whether your property is large or small you can find ways to incorporate wellness opportunities. It’s about recognizing the benefits you already have available. For what you don’t have, find local affiliates. Look for what is special or unique in your community that might appeal.
If you are in more of a business travel destination, tap into that. Business travelers are recognizing the need to maintain their healthy lifestyle. It's no longer enough to stay well and fit at home.
Today's business traveler wants healthy options while they are on the road too. Fitness facilities, in-room fitness, meditation and healthy food choices are all assets today's road warrior wants.
Hotel chains are developing wellness options for existing properties. But they are also adding dedicated divisions to focus on this travel group. Generation Xers and millennials are taking control of their own health. This will continue to fuel the need for wellness in hospitality and travel.
An investment in wellness options is an investment in the future of spa and travel.