The impact of stress on our lives is accelerating. People need a safety valve... a way to release that stress. Recently, the Global Wellness Institute reported on the problem and shifts that need to happen.
Traditionally the place for pampering, spas have become more. They've become a safe haven to defuse stress. Spas are more readily available. They are a mainstay in the hospitality industry. It's a given for a successful property.
Spas located in hotel properties tend to be in the top ten percent of all spas. They are being renovated, upgraded and expanding services.
Successful spas are moving beyond relaxation. They are adding wellness to deal with
the complex needs of stress.
Short-term, individual or group packages. Two-day, three-day or week-long renewals.
A specialist offers lectures or demonstrations. They may be free to guests. But locals are invited to attend for a small fee. Cooking demonstrations generally have a fee... but they get to eat the goodies.
These classes require few physical resources. In most cases, the property has a room that could be used. You may have staff who is a wellness or lifestyle coach. If not, find a local affiliate.
Start with your staff. Involve them. Let them experience the impact of less stress. Reward and encourage a healthier lifestyle. Enjoy the more relaxed ambiance. They'll inspire and motivate guests to do the same.
Invite locals to a wellness event. Consider a membership program to keep them coming back.
Judith Culp Pearson receives three top honors
at the annual Society of Permanent Cosmetic Professionals in
Ft. Worth, Texas - October 7-9, 2023
