How to Empower Your USP to Engage Prospects and Make More Sales

How to Empower Your USP to Engage Prospects and Make More Sales

Whether you're working with a new business or redefining yourself for 2022, it's a perfect opportunity to empower your USP and ramp up your sales, leads, and visibility. Your Unique Selling Position needs three specific elements to make that happen. It needs M.A.C. I'll show you how. A “new look” Boosts Confidence Just like an […]

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What Makes You Unique? Discover Your SWOT to Win.

It’s great for a business advisor to suggest you discover your Unique Selling Proposition, USP.  But identifying it is more complex. First, you need to discover your SWOT with an analysis and identify your ideal customers. As a career school instructor, I helped students learn about not only the need but how to discover their USP […]

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Strengthen Business Bones to See Your Growth Quadruple

As an owner or marketer, your brand is the core of your business's success. Your brand's unique selling proposition, USP, is your business bones. It’s your business skeleton that makes your brand stand out from the competition. While people have the same bones, your skeleton is uniquely yours. The same applies to your USP. You […]

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Share Hero Journey Stories to Celebrate and Empower

We connect with stories like no other medium. We're hard wired to engage with them. The hero journey story is perfect for a brand, a product that came to the rescue or a client success story.

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How to Use Stories to Engage Prospects with Emotion

Stories help us engage with prospects because of the feelings they tap into. We touch hearts, share history and common concerns. We bond.

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How You Can Use Newsletters to Energize More Business Growth

Newsletters, especially with SEO elements, are a core part of your growth marketing strategy.  Done right with engaging, relevant content, they are something your clients will look forward to getting, opening, and clicking.  They turn new readers into fans and build retention with existing customers. The secret is having the right content for the right […]

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Opportunities Abound! Plan Your 2022 B2B Content Strategy Now!

B2B marketing has changed a lot in the last 18 months. Buyers want to shop online and want more of a B2C experience. To stay competitive, you need to start planning your B2B Content strategy now.  Here are some of the most recent forecasts from across my desk.  1. It’s important to know your buyers. […]

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Want to Boost Marketing ROI Big Time? Find this SME Skill Blend

Curation of a Neil Patel article on the value of using an SME. With tips for boosting marketing ROI with SEO Content Skills and SME.

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Watch for Missing Prospect Details that Tank Marketing Success

In today’s business environment, everything needs to be customer-focused. If you have gaps in your prospect details, it holds back your success. It doesn’t matter whether you are dealing with B2B or B2C, you are dealing with a human who is making the buying decision.  You need to have a clear picture of who that […]

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How to Embrace Life's Challenges to Move Forward

Life's challenges are one of the biggest distractors we face as writers. It is so easy to get sidetracked. Sometimes it’s shiny objects that lure us to take on something new and we get derailed from our focus. Other times life gets more dramatic to get our attention. I’ve found this is often tied to […]

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