Look for Opportunities to Kickbutt Marketing Success

Look for Opportunities to Kickbutt Marketing Success

Awareness of opportunities can shift your marketing efforts to maximize success. More web traffic, higher rankings and more sales or leads enhance your value and income potential. For marketers it’s about recognizing or discovering business opportunities that are being missed. That leaves money on the table. Sales are missed and leads are lost. A friend […]

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Take Advantage of an Ideal Client Persona to See More Success

When business owners or marketers want to reach your B2B client’s target audience, you need an ideal client persona to know exactly who they are. The buyer persona or avatar helps you visualize who you are marketing to.  Without it, you may invest your marketing dollars and hear only crickets… your message never reached the […]

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Are Sneaky Content Gaps Undoing Your Marketing Plan Success?

Even great websites and prolific writers can have sneaky “content gaps.” Finding and dealing with them protects your marketing strategy from failure. In this curated article, I share tips from SEO guru, Neil Patel, to do just that.   What Are Content Gaps? Content gaps refer to questions people search for, but your website doesn’t cover […]

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3 Tips to Maximize Marketing Content and Win More Free Time

In the past 20 years, content marketing grew up and got married. You still share helpful information, but now the “how” has shifted.  With more businesses flocking to be online, the marketplace is more crowded. Now it takes uniqueness to get noticed.   People like to personalize their weddings. Everyone wants their wedding to be unique. […]

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Active Aging - The Future of Wellness

By WWW Ambassador and Wellness Writer, Judith Culp Pearson While he lives in British Columbia, Colin Milner has impacted wellness around the globe. He’s the Founder and Father of Active Aging North America. As a WWW Ambassador and Wellness Writer, I was pleased to interview Colin and learn more about his work. Colin grew up […]

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Master Blog Magic and Make People Love Your Brand

Blogs are an engagement opportunity for your brand. Here are tips to master blogs and engage readers.

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Don't Fail. Discover Your Own Way to Financial Wellness

One of the faces tucked inside Personal Growth is Financial Wellness. Your financial health takes planning. While I was always good at staying out of debt, planning for a long-term nest egg was harder. I found it challenging because I've seen it done wrong so many times.  Discovering your path to financial wellness is individual… […]

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Emotional Stories Engage in the New Age of 2023

Since the beginning of the pandemic in 2020, people have lost personal connections and engagement. But, unfortunately, it’s made us crave them even more. Subliminally, we crave emotional stories. We're hard-wired to listen to them. Instead, we’ve had to deal with both personal and professional challenges. Like being trapped in an old-fashioned telephone booth, we were […]

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Secret Method to Help Clients Love You… Brand Personality

If you’re like many businesses and trying to find your new path as we move toward endemic, your timing is perfect. The world has changed, and customers are seeking more engagement. They want brands that provide what they need. And one thing they absolutely need is a way to connect emotionally.  For that, you need a […]

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How to Empower Your USP to Engage Prospects and Make More Sales

Whether you're working with a new business or redefining yourself for 2022, it's a perfect opportunity to empower your USP and ramp up your sales, leads, and visibility. Your Unique Selling Position needs three specific elements to make that happen. It needs M.A.C. I'll show you how. A “new look” Boosts Confidence Just like an […]

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Breaking News

Judith Culp Pearson receives three top honors
at the annual Society of Permanent Cosmetic Professionals in
Ft. Worth, Texas - October 7-9, 2023

Ambassador Award

For Your Continued
Service & Dedication

Certificate Graphic

In Recognition and Appreciation for Contributions to the Society of Permanent Cosmetic Professionals Member Education October 2023

Speaker Award of Excellence
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