Spa Wellness CombatsStress

Spa Wellness CombatsStress

Spa Wellness – Essential to Combat Stress   The impact of stress on our lives is accelerating. People need a safety valve... a way to release that stress.  Recently, the Global Wellness Institute reported on the problem and shifts that need to happen. Traditionally the place for pampering, spas have become more. They've become a safe […]

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Are Your Advertising Dollars Working?

General verses Trackable Advertising At some point, you realize your business needs promoting.  It takes marketing and advertising to expand your customer base. Grow your revenues. Be able to cover anticipated increases in things like rent.   You've worked hard at collecting client emails. You've got people liking your business on Facebook, Google, and Instagram. […]

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What Makes You Unique?

What Makes You Unique? This is a question many business owners can't answer.  But for business success identifying what makes you unique is critical. Your uniqueness makes you different from your competition. It is your Unique Selling Point, USP. It is the basis for your brand.  You use it for marketing.  It's what you build your business […]

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Know how Strong Your B2B Content is Against Competitors?

Do you sell B2B? Here are some updated statistics that just came across my desk. They may help you determine the strength of your B2B Content: 1. Company websites are the top digital marketing channel in a national survey. 2. Email is the most effective digital marketing channel: The return on investment is $44.25 for every […]

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Find Glicken in your spa

Glicken... Glicken is a Yiddish word that roughly translates to “the icing on the cake.”  It’s about those benefits and rewards that have no monetary value. They make our lives much richer and the spa industry is full of them.  This is a good time of year to take a few minutes and appreciate your […]

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Readability costing sales?

Is Poor Readability costing sales? Recently, I received a product promotion from a professional supplier. The product is great. But the information was hard to read. The readability was poor.  I searched online for descriptions of similar products by big name non-professional use brands. Their descriptions were much easier to read. Readability, or lack of, […]

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A Glimpse Into the Future of Spa

A Glimpse Into the Future of Spa Each year technology zooms forward changing our lives. Who would have ever thought of a car driving itself? Now it's happening. A whole generation is growing up with their own smartphone. The days of the single landline are gone. These changes are flowing over into the way we […]

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Experience History - 17th Century Coaching Inn in the Yorkshire Dales

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Experience History, Explore; it's time to Visit the UK!

Is traveling internationally on your bucket list? Don’t let the dream slip away. International travel is life changing. It’s an adventure. Faraway places, new cultures, different accents, not to mention the food. There is no way around it you will come home different. Broadened horizons, great memories. The first wagon train crossed west in 1841. […]

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Brand defines business

What’s Your Business Brand?   Every business has a brand... good, bad or mediocre.  Your brand is how people identify you.  A brand is defined as the “name, term, design, symbol, or any other feature that identifies a seller’s goods or services as distinct from others,” according to the American Marketing Association. Your brand represents how […]

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Breaking News

Judith Culp Pearson receives three top honors
at the annual Society of Permanent Cosmetic Professionals in
Ft. Worth, Texas - October 7-9, 2023

Ambassador Award

For Your Continued
Service & Dedication

Certificate Graphic

In Recognition and Appreciation for Contributions to the Society of Permanent Cosmetic Professionals Member Education October 2023

Speaker Award of Excellence
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