Glicken... Glicken is a Yiddish word that roughly translates to “the icing on the cake.” It’s about those benefits and rewards that have no monetary value. They make our lives much richer and the spa industry is full of them. This is a good time of year to take a few minutes and appreciate your […]
Is Poor Readability costing sales? Recently, I received a product promotion from a professional supplier. The product is great. But the information was hard to read. The readability was poor. I searched online for descriptions of similar products by big name non-professional use brands. Their descriptions were much easier to read. Readability, or lack of, […]
A Glimpse Into the Future of Spa Each year technology zooms forward changing our lives. Who would have ever thought of a car driving itself? Now it's happening. A whole generation is growing up with their own smartphone. The days of the single landline are gone. These changes are flowing over into the way we […]
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Is traveling internationally on your bucket list? Don’t let the dream slip away. International travel is life changing. It’s an adventure. Faraway places, new cultures, different accents, not to mention the food. There is no way around it you will come home different. Broadened horizons, great memories. The first wagon train crossed west in 1841. […]
What’s Your Business Brand? Every business has a brand... good, bad or mediocre. Your brand is how people identify you. A brand is defined as the “name, term, design, symbol, or any other feature that identifies a seller’s goods or services as distinct from others,” according to the American Marketing Association. Your brand represents how […]
Crafting Your Business Message Successful marketing requires every business message ties together like the bow on a gift. When the messages don’t match, potential clients click Delete. Mixed messages mean less impact. Lost opportunities for new clients, and lost revenues. Mixed Business Message What do mixed messages look like? Let’s create an example. Spa1 […]
E-Newsletters Build Relationships E-newsletters can be highly successful ways to bond with clients. Poorly done, they are just another sales advertisement. People don't want to be sold too. If they sense a sales message they hit delete or worse, unsubscribe. Engage your reader to keep them reading. Successful E-newsletters are the electronic equivalent of […]
Carpal Tunnel Can Ruin Your Life Sparking, tingling, numbness. All can be chronic symptoms of irritation and scar tissue buildup in one or both wrists. Carpal tunnel is triggered by repetitive movements of the hand and wrist. It can just affect fingers and wrist or can extend up the arm and involve the elbow and […]
If you're experiencing sore wrists, tingling in your fingers, or sparks shooting up your arm you may be developing Carpal Tunnel Syndrome (CTS). It's a buildup of pressure in the wrist, it can also extend to the elbow or even the shoulder. Carpal Tunnel used to be a problem typically found in the elderly, […]
