Content Marketing to Connect During a Crisis

It’s no secret we’re in trying times and uncharted waters. And businesses are trying to figure out how to survive. Only a few people alive today that went through the Flu Pandemic of 1918. It killed millions. The good news is medicine and communication systems have come a long way. The first antiviral drug was […]

It’s not a secret that retaining customers is a good thing.  It can cost up to 25x more to get a new customer than to keep an existing one. So why do you think more companies don’t do it? I think it’s mostly habit. They’re stuck in a hamster wheel.  Patterns and habits, once set, […]

On cyber Monday, 2019 over 50% of all sales were made on a smartphone…They topped $2,000,000,000!  And the percentages held throughout the entire week.  What might that mean for your alternative health or CBD business? If you don’t want your business to be left in the dust, it’s important to get mobile-friendly now.  There are […]

How easy, useful, & friendly is your website? Your article? Your social media post? Each one of these is a touchpoint with customers and prospects.  If you tweak for these three components you’ll grow faster and keep customers coming back. I recently had a client who requested additional content for their website.  So I could […]

Five Ways to Appreciate Customers With so many companies selling similar CBD products, the way you treat customers may be the reason they chose and stay with you.  When you acknowledge, reward and appreciate customers at every opportunity, you build a relationship that keeps them returning. How do businesses leave you feeling? A colleague and […]

Automated emails help you turn a prospect into a customer.  Why? Because you can’t build a relationship in one step. It takes a series of connections to change a casual encounter or connection into a relationship. Remember the last time you were at an event and met a lot of people? How many of them […]

Follow these 5 keys to maximizing results … CBD case studies or success stories can be pure marketing magic. But, like any other copy, they need to be done correctly if you want results for your investment. Keep these five keys in mind to maximize their impact.  Our brains are hardwired to love stories.  It’s […]

In the wild, wild, west of CBD marketing, many consumers have come up frustrated and disillusioned. They ordered a product hopeful it would help them only to have it backfire. Their trust was broken. One such young lady reached out to me.  Caitlin had ordered a CBD infused cleanser and lotion. It had all the […]

Skincare, cooking, and CBD may not seem to have much in common.  But it’s there.  If you focus on the commonality, the formulation, it will simplify your marketing efforts. Over my years in the skincare field, I’ve seen lots of new products come to market.  Some were fabulous, some fell flat.  Many tried to focus […]

While marketing CBD is fraught with restrictions, there are some methods to get the word out there effectively.  Success requires careful planning for your CBD marketing. Following these three proven techniques will get you on the path. Before I share these techniques, I want to share a quick story about someone I know. The man […]