Customer Need Drives Your Business

Your customer needs are the driving force behind your business and sales.  Did you know that 42% of all startups die because they work on products without a market need?  A whopping 72% of all new products don’t meet their sales targets. Ahh, you say. I’m in CBD or supplements.  There’s a big need for […]

You have a secret marketing team at your disposal to effectively grow your alternative health, wellness, or CBD business and it’s probably closer than you realize. It’s your customer support team and your customers themselves in addition to your marketing team. They need to be closely working with marketing. A colleague and I were talking […]

What and how we communicate is key. Right now the number one thing your business needs to be sharing is how you are handling business in and around the coronavirus.   Unfortunately, many businesses aren’t saying a word. Covid-19 is the elephant in the room. It’s not something that can be ignored. Not only do your […]

Psychologists have understood for years that appearance and positive interactions can create a halo effect across a person and those standing close by.  It works equally across a business. Get one area top-notch and the halo spreads across your brand. Look at Apple’s halo as an example. You’ve probably heard the story about equivalent job […]

It’s really true. When you do good, it has rewards.  Right now, offering something good,  something helpful can get increased traffic. It can also strengthen your bond with prospects and existing clients. About a week ago a friend sent me a marketing email with a "Do Good" headline similar to that and it really made […]

Building trust is an essential part of the buying process. With people staying home, more and more we are dependent on online shopping. We’re dependent on information that we hope is accurate, honest, and transparent.  Unfortunately, that isn’t always the case. Right now there are scammers on every corner anxious to make a sale.  Building […]

Newsletters are a great way to bond with customers. They are a friendly, casual way to stay in touch. There are a lot of different formats. But there is one thing they must do to be successful. Newsletters must get the reader's attention… I’ll never forget the two teachers I had in a shared-time experimental […]

Electronic communications are a great format to support your clients in any economic atmosphere...including a crisis. I’ve been hearing lots of stories from friends who were being challenged by this nasty new virus. I worked in the wellness industry for 30 years and many are unemployed and stressed for the first time in their lives.  […]

It’s no secret we’re in trying times and uncharted waters. And businesses are trying to figure out how to survive. Only a few people alive today that went through the Flu Pandemic of 1918. It killed millions. The good news is medicine and communication systems have come a long way. The first antiviral drug was […]

It’s not a secret that retaining customers is a good thing.  It can cost up to 25x more to get a new customer than to keep an existing one. So why do you think more companies don’t do it? I think it’s mostly habit. They’re stuck in a hamster wheel.  Patterns and habits, once set, […]