The world of influencer marketing has gone crazy since the first Facebook posts in 2010. Amazon connected Facebook with its brand. Then it shared what friends and family were buying. It worked…very well. At the same time, millennials and gen Z distrust traditional advertising. They want social proof – what friends say. The astronomical rise […]
When you have a new business, product or service…you need to know who the ideal prospect is. Who it is designed for. It’s really part of the product development if you want to generate the most sales. You don’t write a movie first and then figure out who wants to see it. You have knowledge […]
Marketing: Create, Track, Rebook, Repeat By Judith Culp Pearson At some point in your business, you realize it needs more promoting. You need to expand your customer base. Grow your revenues. Be able to cover anticipated increases in overhead like rent. You need to do some marketing. You've worked hard at collecting client emails. You've […]
Integrating Wellness into Spa and Hospitality All around us wellness is having an impact...offices, homes, spas and hospitality properties. Integrating wellness is the new norm. People don’t want to be just disease free. They want to feel better and enjoy life more. Think about physical, mental and social well-being... Quality of life. The days of […]
Bachelorettes wellness escapes are the new hot favorite trend Your property may already be offering weddings, but are you capitalizing on the bachelorette wellness escape that is becoming increasingly popular? In my 30 years in the spa and beauty industry, wellness is so integral it is the norm. You don’t even think about experiencing it […]
Target Your Message to the Client When it comes to getting your ideal client to respond, it is all about targeting your message. You want the right message to the right client to maximize the effectiveness of your efforts. There is a tendency to try to appeal to all potential clients to minimize […]
Enhance Profits with Wellness Travelers Wellness travel is experiencing steady growth. It's growing at a faster rate than travel as a whole. Wellness travelers are a boon to the spa and hospitality industry. They travel more frequently and spend more than the average traveler spends... by as much as 130%. They don’t hesitate to pay […]
Spa Wellness – Essential to Combat Stress The impact of stress on our lives is accelerating. People need a safety valve... a way to release that stress. Recently, the Global Wellness Institute reported on the problem and shifts that need to happen. Traditionally the place for pampering, spas have become more. They've become a safe […]
General verses Trackable Advertising At some point, you realize your business needs promoting. It takes marketing and advertising to expand your customer base. Grow your revenues. Be able to cover anticipated increases in things like rent. You've worked hard at collecting client emails. You've got people liking your business on Facebook, Google, and Instagram. […]
What Makes You Unique? This is a question many business owners can't answer. But for business success identifying what makes you unique is critical. Your uniqueness makes you different from your competition. It is your Unique Selling Point, USP. It is the basis for your brand. You use it for marketing. It's what you build your business […]