Glicken... Glicken is a Yiddish word that roughly translates to “the icing on the cake.”  It’s about those benefits and rewards that have no monetary value. They make our lives much richer and the spa industry is full of them.  This is a good time of year to take a few minutes and appreciate your […]

A Glimpse Into the Future of Spa Each year technology zooms forward changing our lives. Who would have ever thought of a car driving itself? Now it's happening. A whole generation is growing up with their own smartphone. The days of the single landline are gone. These changes are flowing over into the way we […]

What’s Your Business Brand?   Every business has a brand... good, bad or mediocre.  Your brand is how people identify you.  A brand is defined as the “name, term, design, symbol, or any other feature that identifies a seller’s goods or services as distinct from others,” according to the American Marketing Association. Your brand represents how […]

  Crafting Your Business Message Successful marketing requires every business message ties together like the bow on a gift. When the messages don’t match, potential clients click Delete.  Mixed messages mean less impact.  Lost opportunities for new clients, and lost revenues. Mixed  Business Message What do mixed messages look like?  Let’s create an example.  Spa1 […]

  E-Newsletters Build Relationships E-newsletters can be highly successful ways to bond with clients. Poorly done, they are just another sales advertisement. People don't want to be sold too. If they sense a sales message they hit delete or worse, unsubscribe. Engage your reader to keep them reading. Successful E-newsletters are the electronic equivalent of […]