Many companies are marketing both to wholesale and consumer customers. In reality, for marketing, B2B and B2C are unique businesses.  Trying to mix them on a single website can send the wrong message and cost you money. You can do anything if you keep it simple. Someone told me that once at a trade show. […]

Journalist Daniel Witman recently published a great article on the email trends we will see important for 2021 and beyond.  There has been an ongoing discussion for several years about the relevance of email marketing.  Some wondered if emails were still worth doing with the other choices and focus on social media and chatbots. The […]

CLV is a Customer's Lifetime Value. It's how much they make you in the time that they stay a customer. Focusing on CLV means you keep them longer and have a higher ROI. Many business platforms are set up to allow an automated response for a purchase.  To maximize the buying experience for the customer, […]

There is one sure-fire way to a successful business...giving customers something they want and more, in essence, over-deliver.  “But wait, there’s more” Back in the late 1970s-early 80s, Ginsu knives made a fortune on their perfectly crafted television infomercials.  It uses the get a lot for a little formula.   They demonstrate their knife-wielding skills showcasing […]

In a recent article, I shared the importance of customer relationships for 2021. We’re in a world where the competition is fierce. You probably have competitors who have offers similar to yours.  Your key differentiator is likely how you bond with customers. How you take care of them. It’s core to your survival. If you’re […]

To maximize your business success in 2021, you need to look at how you connect with your prospects and customers.  Think of them as family, treat them as the best possible version of a family. It’s about building relationships first. I recently had an experience on a social media channel that you might have had […]

Ogilvy’s Social.Lab recently published a report on "conversational commerce". In 2020 more people than ever are choosing online. They buy groceries, shop, and connect with friends. It uses chatbots or humans. It also uses language interfaces like Whatsapp and like Alexa to communicate with customers. Businesses are using it to set themselves apart from their […]

In today’s world, it is important for your brand’s success to engage customers with empathy marketing. You need to employ empathy and communicate your understanding and caring about your customers, your staff, and your planet.   It’s what today’s buyers want and are increasingly coming to expect from those they do business with. Yes, back to […]

Women buyers are magic to drive sales. Nearly 75% identify themselves as the primary buyer in their household. They hold the purse-strings to between 5 and 15 Trillion dollars in spending every year...and that’s just in the US.  And yet, 91% of them feel marketers and companies, don’t understand their needs. That’s a big gap. […]

The more clarity you have about who your ideal customer is, the more effective your marketing will be. In tough times, this is even more critical. If you don’t know exactly who you are trying to reach, marketing ROI will suffer. An arrow that hits the bullseye wins over half a dozen that clutter the target. I […]