Last week I talked about the importance of enhancing your business rewards program. I wasn’t the only person talking about the need for this. Customer Experience Futurist Blake Morgan was also sharing. This year it is more important than ever before to offer rewards tailored to your targeted audience. If your audience includes Gen Z, […]
Glicken is a term often associated with receiving a bit of unexpected good luck or a lucky bonus. I once heard it called getting the piece of cake with the extra treat on top. Winning the lottery would be glicken. So would a surprise with your purchase. People love getting extra bonuses—surprises, add ons, a […]
Empathy engagement is key to relationship building. It’s the marketing path to creating long-term loyal fans and relationships. But you won’t find what you need in a ream of demographics. Numbers and statistics don’t tell you what their thinking, feeling, or how they are responding to you. Empathy engagement Before I moved into full-time copywriting […]
“Edutainment” content is a secret weapon to get viewer’s attention and engage them. Our prospects spend a fair amount of time scrolling through social media or searching online. Subliminally, they are looking for answers to nagging problems. “Edutainment” content is a secret weapon to get viewer’s attention and engage them. IF we can catch their […]
Everyone had to do a lot of shifting in 2020, and it changed our buyer behavior. It altered our expectations and values. That means it’s time for businesses, and marketers need to accommodate the changes to stay competitive. We’ve changed how we buy Our world has shifted, and we’ve had to change with it. Even […]
Personalization is something companies like Amazon, Sephora, and Nike have trained us to expect. It’s no longer enough to be customer-centric. We want experiences— a positive customer experience. That goes beyond personalization. In this time of massive upheaval and uncertainty, we’re looking for easy. Things that simplify our lives. People want easier, healthier, safer, more […]
Vaccines and stimulus checks have people thinking of moving toward what we used to think of as normal. Vaccinated seniors are setting the trend to get even with the pandemic by spending money and getting out. They call it revenge spending. Attending events, going shopping, and travel are rising to the top of consciousness. People […]
With the explosive increase in the number of people shopping, the online marketplace has become more crowded. For business, that means the value and the power of great testimonials is a potent tool for sales. However, sometimes finding the right testimonial is like looking for the proverbial needle in a haystack. Has this happened to you? […]
Are you at risk of becoming a dinosaur? Customers are tired of the transactional approach. A transaction focus is business-centric. Spending more time online in 2020 buyers started getting more picky. They want their shopping experience to be easy and feel good. In 2021 and moving forward, every business needs to become more customer-centric. Internet […]
I recently read an article by Leadspace. It discussed the differences between B2B and B2C buyers. At the core is the information needed to market to them. Here are the high points— B2C marketing focuses on four data types. Behavioral - how they engage and shop. Geographical - allows location-sensitive messages. Think swimsuits. Florida is […]