May 12, 2022
Are Sneaky Content Gaps Undoing Your Marketing Plan Success?

Even great websites and prolific writers can have sneaky “content gaps.” Finding and dealing with them protects your marketing strategy from failure. In this curated article, I share tips from SEO guru, Neil Patel, to do just that.   What Are Content Gaps? Content gaps refer to questions people search for, but your website doesn’t cover […]

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April 1, 2022
Master Blog Magic and Make People Love Your Brand

Blogs are an engagement opportunity for your brand. Here are tips to master blogs and engage readers.

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March 23, 2022
Don't Fail. Discover Your Own Way to Financial Wellness

One of the faces tucked inside Personal Growth is Financial Wellness. Your financial health takes planning. While I was always good at staying out of debt, planning for a long-term nest egg was harder. I found it challenging because I've seen it done wrong so many times.  Discovering your path to financial wellness is individual… […]

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March 3, 2022
Secret Method to Help Clients Love You… Brand Personality

If you’re like many businesses and trying to find your new path as we move toward endemic, your timing is perfect. The world has changed, and customers are seeking more engagement. They want brands that provide what they need. And one thing they absolutely need is a way to connect emotionally.  For that, you need a […]

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February 24, 2022
How to Empower Your USP to Engage Prospects and Make More Sales

Whether you're working with a new business or redefining yourself for 2022, it's a perfect opportunity to empower your USP and ramp up your sales, leads, and visibility. Your Unique Selling Position needs three specific elements to make that happen. It needs M.A.C. I'll show you how. A “new look” Boosts Confidence Just like an […]

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February 17, 2022
What Makes You Unique? Discover Your SWOT to Win.

It’s great for a business advisor to suggest you discover your Unique Selling Proposition, USP.  But identifying it is more complex. First, you need to discover your SWOT with an analysis and identify your ideal customers. As a career school instructor, I helped students learn about not only the need but how to discover their USP […]

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January 28, 2022
Strengthen Business Bones to See Your Growth Quadruple

As an owner or marketer, your brand is the core of your business's success. Your brand's unique selling proposition, USP, is your business bones. It’s your business skeleton that makes your brand stand out from the competition. While people have the same bones, your skeleton is uniquely yours. The same applies to your USP. You […]

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January 17, 2022
Share Hero Journey Stories to Celebrate and Empower

We connect with stories like no other medium. We're hard wired to engage with them. The hero journey story is perfect for a brand, a product that came to the rescue or a client success story.

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January 13, 2022
How to Use Stories to Engage Prospects with Emotion

Stories help us engage with prospects because of the feelings they tap into. We touch hearts, share history and common concerns. We bond.

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January 6, 2022
How You Can Use Newsletters to Energize More Business Growth

Newsletters, especially with SEO elements, are a core part of your growth marketing strategy.  Done right with engaging, relevant content, they are something your clients will look forward to getting, opening, and clicking.  They turn new readers into fans and build retention with existing customers. The secret is having the right content for the right […]

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