May 18, 2021
Are Your Business Teams a Magic Power for Growth

Consumer and business demand are fueling massive growth opportunities in 2021. Get these four business team components in place to maximize your 2021 business growth. It's all about you and your teams. When many businesses or marketers think of growth, they focus on new products or divisions. But for real change, you need to start […]

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May 11, 2021
Is this #1 thing hurting your email marketing?

Value Content truly is king. Successful engagement and customer retention take more than sales. Your readers want interesting, relevant information—Value Content.  You need it on your website, social media and in your emails. Which emails do you prefer to receive value content or sales? As a consumer and as a marketer, I frequently sign up to […]

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May 3, 2021
How Empathy Builds Buyer Trust and Your Marketing Wins

Empathy engagement is key to relationship building. It’s the marketing path to creating long-term loyal fans and relationships.   But you won’t find what you need in a ream of demographics. Numbers and statistics don’t tell you what their thinking, feeling, or how they are responding to you.  Empathy engagement  Before I moved into full-time copywriting […]

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April 27, 2021
"Edutainment" Powers Up Engagement

“Edutainment” content is a secret weapon to get viewer’s attention and engage them.  Our prospects spend a fair amount of time scrolling through social media or searching online. Subliminally, they are looking for answers to nagging problems. “Edutainment” content is a secret weapon to get viewer’s attention and engage them. IF we can catch their […]

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April 13, 2021
Personalization Versus Customer Experience

Personalization is something companies like Amazon, Sephora, and Nike have trained us to expect.  It’s no longer enough to be customer-centric. We want experiences— a positive customer experience. That goes beyond personalization.  In this time of massive upheaval and uncertainty, we’re looking for easy. Things that simplify our lives. People want easier, healthier, safer, more […]

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April 6, 2021
How to Use Videos to Get More Sales and Leads

Video has steadily grown in popularity with both marketers and consumers. The pandemic boosted video watching even more. Videos are used in multiple ways—all of which lead to growing your bottom line. Wyzowl Reported Wyzowl recently released the results of their annual State of Video Marketing survey. They’ve been putting these out every year since 2015. They […]

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March 24, 2021
Quality Content Grows Sales 300% Faster

The quickest way to increase sales is to focus on quality content. It’s a technique marketers know but many businesses don’t quite get right.   People visit your website looking for something. They come in during different stages of their buying journey.   They may be trying to see if there is a solution for a […]

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March 15, 2021
Subheads are Powerful Marketing Tools

Headlines share the heart or big idea of your message. Subheads are miniature headlines placed throughout the copy.  They make your message more readable and share key points. Have you ever received an email or visited a web page where the copy was one long block? Or did it rambled on in uninterrupted paragraphs?   They […]

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March 9, 2021
How to Improve Testimonials

With the explosive increase in the number of people shopping, the online marketplace has become more crowded.  For business, that means the value and the power of great testimonials is a potent tool for sales. However, sometimes finding the right testimonial is like looking for the proverbial needle in a haystack. Has this happened to you? […]

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March 2, 2021
Readable Quality Enhances Sales

Everything you put out there to attract more business is a message. The success of that message is getting someone to read it.  Much of the time, it misses the mark. It doesn’t get read because it's hard to read.  Readable quality is critical for sales. When a message is hard to read, it actually causes […]

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