As an owner or marketer, your brand is the core of your business's success. Your brand's unique selling proposition, USP, is your business bones. Your business skeleton makes your brand stand out from the competition. While people all have the same bones, your skeleton is uniquely yours. The same applies to your USP. You need […]

We connect with stories like no other medium. We're hard wired to engage with them. The hero journey story is perfect for a brand, a product that came to the rescue or a client success story.

Stories help us engage with prospects because of the feelings they tap into. We touch hearts, share history and common concerns. We bond.

Newsletters, especially with SEO elements, are a core part of your growth marketing strategy.  Done right with engaging, relevant content, they are something your clients will look forward to getting, opening, and clicking.  They turn new readers into fans and build retention with existing customers. The secret is having the right content for the right […]

Curation of a Neil Patel article on the value of using an SME. With tips for boosting marketing ROI with SEO Content Skills and SME.

Visitors use Google to find solutions many times a day. Search engines seek the answers. When a person enters a question, the search bot responds with answers they located. Search engines seek content that provides relevant, helpful answers to online questions. Quality SEO content is what Google wants.   When you can’t find answers I recently […]

We get all caught up in categories. We get hung up on names like B2B and B2C. Instead, we need to focus on how to humanize marketing messages by speaking directly to our prospects. We need to write H2H. Humanizing marketing is making it personal so readers connect with us more easily. When our prospects […]

The face of marketing to B2B buyers is rapidly changing, and there is a lot of somewhat confusing information out there.  After sifting through mountains of information, I found three keys B2B buyers desire when looking for a solution. In one sentence—B2B buyers want their experience to mirror their B2C personal shopping experiences. My own […]

Beauty and Wellness comprise over a 4.2 trillion dollar market and growing exponentially.  But the terms can be a bit confusing or vague. So, as a marketer, how do you pick the best words to reach your market? A recent study by the University of Pennsylvania showed that while there are some commonly associated definitions, […]

Your business is constantly evolving. If you don’t keep your website on pace with those changes, it leaves customers in the dark—or even misinforms them. Your website is dated. Your website is not a static brochure. Instead, it is a living document reflecting your business and how you interact with visitors and customers. Current relevant information? […]