The motivator response in our brain triggers us to take action and rewards us with a dopamine rush. It's a surge of good feelings following a pleasant experience. It's as old as man himself.   A key part of survival, the primal brain includes a series of triggers that make us take action. When we take […]

Pain has many faces. Physical pain, anguish over a loss, or fears of emotional pain. We, humans, are hard-wired to stop or flee all forms of pain.  Everything from an embarrassing moment to a stabbing level eight agony.   Just like the rest of humanity, I’m a pain avoidance specialist.  I used to love horses. I’d […]

Have you noticed that everything is on sale right now?  Businesses are trying to recover from lost revenues. So many are focusing on slashing prices and having sales. It's a bonus for everyone right now, but are sales training your customers? I don't know about you, I’ve lost count how many sales emails I get daily.  […]

The key to successful marketing is focusing on the client’s pain points.  In today’s chaotic world that’s the 3 Sisters...physical pain, anxiety, and inadequate sleep.  Each of the three feeds of the others and accelerates the client’s problem into a vicious cycle. About ten days ago I woke up to stabbing pain from my lower […]

Your subject line determines the fate of your email. You only have seconds for your reader to decide. This system used by marketers in the know can raise your open rates by 300%. If your email inboxes look anything like mine there can be 30-100 new emails each one waiting for attention. It’s enough to […]

Your customer-focus could be the biggest key to getting and retaining customers. How well you focus on the user, your customer is the most important aspect of business success today.   Beware being business-centric I remember the weekend I decided to do something about chronic pain. I’d had hip pain for months, stabbing with every step […]

Business problem solving depends on the power of questions. When you’re trying to develop a new product, improve your customer service, or increase sales, the questions you ask are critical. Journalists, doctors, and investigators are trained on how to ask questions as an essential skillset.  Others from executives down don’t think about questions as a […]

Your customer needs are the driving force behind your business and sales.  Did you know that 42% of all startups die because they work on products without a market need?  A whopping 72% of all new products don’t meet their sales targets. Ahh, you say. I’m in CBD or supplements.  There’s a big need for […]

What and how we communicate is key. Right now the number one thing your business needs to be sharing is how you are handling business in and around the coronavirus.   Unfortunately, many businesses aren’t saying a word. Covid-19 is the elephant in the room. It’s not something that can be ignored. Not only do your […]

Psychologists have understood for years that appearance and positive interactions can create a halo effect across a person and those standing close by.  It works equally across a business. Get one area top-notch and the halo spreads across your brand. Look at Apple’s halo as an example. You’ve probably heard the story about equivalent job […]