February 12, 2020
Trust...3 ways to build it

In the wild, wild, west of CBD marketing, many consumers have come up frustrated and disillusioned. They ordered a product hopeful it would help them only to have it backfire. Their trust was broken. One such young lady reached out to me.  Caitlin had ordered a CBD infused cleanser and lotion. It had all the […]

Read More
February 3, 2020
Formula: Skincare, Cooking, & CBD have this in common

Skincare, cooking, and CBD may not seem to have much in common.  But it’s there.  If you focus on the commonality, the formulation, it will simplify your marketing efforts. Over my years in the skincare field, I’ve seen lots of new products come to market.  Some were fabulous, some fell flat.  Many tried to focus […]

Read More
January 28, 2020
Planning CBD Marketing? 3 Techniques for $$$

While marketing CBD is fraught with restrictions, there are some methods to get the word out there effectively.  Success requires careful planning for your CBD marketing. Following these three proven techniques will get you on the path. Before I share these techniques, I want to share a quick story about someone I know. The man […]

Read More
January 21, 2020
CBD Education = Sales

CBD and cannabis have experienced such explosive growth customers feel confused and hesitant. We can help them have the confidence to place orders with quality CBD education. But to get results, it needs to be done right. I remember when I first encountered CBD.  I was wary and concerned.  Oregon was the first state to […]

Read More
January 13, 2020
FDA/FTC "Yellow & Red flag" Words

Marketing in the CBD/alternative health niche can be like wading into the ocean without paying attention to the cautionary flags. You need to know what those flags represent and follow them to avoid riptides, a shark encounter or worse. If you avoid these FDA and FTC trigger words your business will grow faster and you […]

Read More
January 6, 2020
Women, Beauty, and CBD

Over the decades, women have tried a lot of “new” ingredients to make their skin look and feel better.  Hemp-derived products are just the latest in this group. In 2019 CBD was the most popular ingredient in the beauty sector. It’s a huge market. In the US in 2018 skincare topped $5.6 billion in sales. […]

Read More
December 31, 2019
B2B and B2C Managing the Puzzle

Many CBD companies operate both as B2B and B2C. Sometimes they also grow the product. This makes business operations more complex.  In essence, you are running multiple companies. Each one needs its own unique presentation. Each business segment needs its own web presence, promotion, and marketing. But supply chains interlink. Coordinate divisions for a smooth […]

Read More
December 23, 2019
8 Social Media Tips

We all know we need to have our businesses active on social media where our customers spend their time.  But choosing the right mix of social media can be challenging. Maximize your impact, and make your marketing life simpler and more effective by taking advantage of what you might not know about Facebook, Instagram, and […]

Read More
December 16, 2019
Customer Experience - CBD Competitive Edge

Managing all the parts in a fast-growing business like CBD can be a real challenge. Focusing on your CX – Customer Experience can be your competitive differentiator.  Why? Less than half of all businesses deliver a good or better customer experience. If you focus on CX, you’ll have happier, more loyal customers and faster growth. […]

Read More
December 9, 2019
Support Female Purchase-Driven Buyers

Marketing Tips for Purchase- Driven Buyers Purchase-driven buyers know what they’re after, they’re ready to buy.  That doesn’t mean they can’t be influenced to add to their purchase.  If you follow these 4 tips, you’ll help them get what they are after, and very likely more.  Before we talk about the tips, I have a […]

Read More