In the world of marketing CBD or any other product, there are two distinct pathways...hype and gimmickry or transparency. You can find effective examples of both methods all over the field of Alternative Health. Choose Transparency If you are looking for long-term customers instead of constantly needing to replace them, the transparency path is the […]
If you identify the classic 4-U's, you can increase sales. They will help set you and your products apart from the crowd and build customer confidence you are their best choice. The 4-U’s will increase prospects taking action...with you. You can use these U’s in your subject lines for emails, headlines and in your content. […]
Powerful nurturing for clients and prospects Modern e-newsletters are a great way to nurture both new leads and to retain existing customers. They're a little different from the mail out type of newsletters we used to send. Those had a closer resemblance to a traditional print mini-newspaper. They contained a little bit of everything. Multiple […]
There is an old adage that if your business isn’t growing…it’s shrinking. Holding your own doesn’t count… Inflation, overhead, staff all continue to increase. If your revenues aren’t at least keeping up with overhead and expenses, then you’re shrinking. And shrinking is something no business wants. Shrinking leads to a devaluation of the business value, […]
There are four key reasons you should use stories in your marketing mix. Attention, Connection, Credibility, and Action. They build a bridge between your offer and your reader like nothing else can. Attention... From the time we are small children our parents have read or told us stories. It has been the same since the […]
When you have a new business, product or service…you need to know who the ideal prospect is. Who it is designed for. It’s really part of the product development if you want to generate the most sales. You don’t write a movie first and then figure out who wants to see it. You have knowledge […]
In every aspect of our lives, we thrive on connections built on know, like and trust. This is especially true in the Alternate health and wellness niche. Hundreds of companies and influencers are sending messages to potential prospects daily - and that could include yours. Everyone seeks to connect with others. Despite being in the […]
Augmented reality visual experiences are changing the way people shop... and is a big heads up to anyone selling anything.In a really informative article put out on the US Chamber of Commerce Good Company Launch Pad, they talked about what is happening NOW and what is coming just around the corner. It is driven by […]
Owners Find Time Their Biggest Enemy In my chats with business owners, time is the biggest challenge. Whether you’re an owner, director or manager, you know this feeling. There is never enough time to get it all done. If you're in this position, I know you’re smart… you had to be to get there. […]
P= S-E for Improved Profitability This formula is all about your business success because it focuses on profitability. Work the formula and you’ll have amazing profits. Ignore it and your business can go under quicker than you ever imagined. It’s a simple formula – one I can’t take credit for. But I’ve seen it […]