Is Your Blog Blundering?   When did you last update your blog? Last week? Last month? Last quarter?... Maybe last year???   If your blog isn't getting a fresh post at least monthly...it's not helping you. You won't be getting a return on the time you are spending on it. And...your customers aren't getting a […]

12 Tips to Improve Your Website Your website is often your first connection with a prospective new client. In today's world, it needs to engage them and get them to take the next step. They might sign up for your newsletter, or schedule an appointment or shop. There are some very important considerations to get […]

TryInteract Quizzes Get Results Quizzes are a fascinating and hot topic in the digital marketing mix. They should be short, fun and useful for both the person taking the quiz and the business offering it. Most frequently, they are used to build an email list of people with a shared interest or concern.   I've […]

Readability Sales or No Sales Keep your copy readable to increase sales! Recently, I received a product promotion from a spa supplier.  I knew the product was a performer, but the description was hard to read.  Readability was at the post-college level. This prompted me to go online and look at descriptions of the same type of […]

Integrating Wellness into Spa and Hospitality   All around us wellness is having an impact...offices, homes, spas and hospitality properties.  Integrating wellness is the new norm. People don’t want to be just disease free. They want to feel better and enjoy life more. Think about physical, mental and social well-being... Quality of life. The days of […]

Marketing Graphics to Strategize This useful article recently came across my desk.  The marketing graphic they developed is interesting. It's useful to analyze your marketing strategy.  Hope you find it so. Internet Marketing Lead Generation  Whether you’re building a house or a lead generation website, having a blueprint is essential. Without one, you run the […]

Is Poor Readability costing sales? Recently, I received a product promotion from a professional supplier. The product is great. But the information was hard to read. The readability was poor.  I searched online for descriptions of similar products by big name non-professional use brands. Their descriptions were much easier to read. Readability, or lack of, […]