On cyber Monday, 2019 over 50% of all sales were made on a smartphone…They topped $2,000,000,000!  And the percentages held throughout the entire week.  What might that mean for your alternative health or CBD business? If you don’t want your business to be left in the dust, it’s important to get mobile-friendly now.  There are […]

Five Ways to Appreciate Customers With so many companies selling similar CBD products, the way you treat customers may be the reason they chose and stay with you.  When you acknowledge, reward and appreciate customers at every opportunity, you build a relationship that keeps them returning. How do businesses leave you feeling? A colleague and […]

Follow these 5 keys to maximizing results … CBD case studies or success stories can be pure marketing magic. But, like any other copy, they need to be done correctly if you want results for your investment. Keep these five keys in mind to maximize their impact.  Our brains are hardwired to love stories.  It’s […]

In the wild, wild, west of CBD marketing, many consumers have come up frustrated and disillusioned. They ordered a product hopeful it would help them only to have it backfire. Their trust was broken. One such young lady reached out to me.  Caitlin had ordered a CBD infused cleanser and lotion. It had all the […]

While marketing CBD is fraught with restrictions, there are some methods to get the word out there effectively.  Success requires careful planning for your CBD marketing. Following these three proven techniques will get you on the path. Before I share these techniques, I want to share a quick story about someone I know. The man […]

CBD and cannabis have experienced such explosive growth customers feel confused and hesitant. We can help them have the confidence to place orders with quality CBD education. But to get results, it needs to be done right. I remember when I first encountered CBD.  I was wary and concerned.  Oregon was the first state to […]

Marketing in the CBD/alternative health niche can be like wading into the ocean without paying attention to the cautionary flags. You need to know what those flags represent and follow them to avoid riptides, a shark encounter or worse. If you avoid these FDA and FTC trigger words your business will grow faster and you […]

Many CBD companies operate both as B2B and B2C. Sometimes they also grow the product. This makes business operations more complex.  In essence, you are running multiple companies. Each one needs its own unique presentation. Each business segment needs its own web presence, promotion, and marketing. But supply chains interlink. Coordinate divisions for a smooth […]

Managing all the parts in a fast-growing business like CBD can be a real challenge. Focusing on your CX – Customer Experience can be your competitive differentiator.  Why? Less than half of all businesses deliver a good or better customer experience. If you focus on CX, you’ll have happier, more loyal customers and faster growth. […]

Marketing Tips for Purchase- Driven Buyers Purchase-driven buyers know what they’re after, they’re ready to buy.  That doesn’t mean they can’t be influenced to add to their purchase.  If you follow these 4 tips, you’ll help them get what they are after, and very likely more.  Before we talk about the tips, I have a […]