The RAS or reticular activating system in the brain alerts or arouses us. When selling something, tapping into and activating the RAS system is a key way to trigger sales. Think back to your last car purchase… I’ll not quickly forget mine. My 20-year-old car was starting to have reliability issues. While still okay as a […]
Have you noticed that everything is on sale right now? Businesses are trying to recover from lost revenues. So many are focusing on slashing prices and having sales. It's a bonus for everyone right now, but are sales training your customers? I don't know about you, I’ve lost count how many sales emails I get daily. […]
Business problem solving depends on the power of questions. When you’re trying to develop a new product, improve your customer service, or increase sales, the questions you ask are critical. Journalists, doctors, and investigators are trained on how to ask questions as an essential skillset. Others from executives down don’t think about questions as a […]
Your customer needs are the driving force behind your business and sales. Did you know that 42% of all startups die because they work on products without a market need? A whopping 72% of all new products don’t meet their sales targets. Ahh, you say. I’m in CBD or supplements. There’s a big need for […]
You have a secret marketing team at your disposal to effectively grow your alternative health, wellness, or CBD business and it’s probably closer than you realize. It’s your customer support team and your customers themselves in addition to your marketing team. They need to be closely working with marketing. A colleague and I were talking […]
What and how we communicate is key. Right now the number one thing your business needs to be sharing is how you are handling business in and around the coronavirus. Unfortunately, many businesses aren’t saying a word. Covid-19 is the elephant in the room. It’s not something that can be ignored. Not only do your […]
Psychologists have understood for years that appearance and positive interactions can create a halo effect across a person and those standing close by. It works equally across a business. Get one area top-notch and the halo spreads across your brand. Look at Apple’s halo as an example. You’ve probably heard the story about equivalent job […]
It’s really true. When you do good, it has rewards. Right now, offering something good, something helpful can get increased traffic. It can also strengthen your bond with prospects and existing clients. About a week ago a friend sent me a marketing email with a "Do Good" headline similar to that and it really made […]
Building trust is an essential part of the buying process. With people staying home, more and more we are dependent on online shopping. We’re dependent on information that we hope is accurate, honest, and transparent. Unfortunately, that isn’t always the case. Right now there are scammers on every corner anxious to make a sale. Building […]
It’s not a secret that retaining customers is a good thing. It can cost up to 25x more to get a new customer than to keep an existing one. So why do you think more companies don’t do it? I think it’s mostly habit. They’re stuck in a hamster wheel. Patterns and habits, once set, […]