Connecting with your prospect is the first step toward a sale.  The success of persuasion is to guide them to an action or decision. It is totally dependent on following an often misunderstood path. It can often be much like dating or creating a marketing sales funnel. What does good persuasion look like... I got […]

Familiar with the term Digital Sharecropping? It’s a phenomenon that most people don’t understand. An SEO guru colleague, Heather Lloyd-Martin shared a newsletter email regarding it and got me taking another look. Digital sharecropping refers to social media channels and how people and businesses interact with them. The earliest concerns about it date back to […]

Customer experience enhancers create more loyalty, repeat sales, and profitability. The pandemic disrupted the traditional shopping model forcing people to go online. It stuck. People often now use a blend between the two. The lines between online and a physical store are becoming blurred. More than ever, it’s about what this blend feels like before […]

Last week I talked about the importance of enhancing your business rewards program.  I wasn’t the only person talking about the need for this. Customer Experience Futurist Blake Morgan was also sharing.   This year it is more important than ever before to offer rewards tailored to your targeted audience. If your audience includes Gen Z, […]

Glicken is a term often associated with receiving a bit of unexpected good luck or a lucky bonus. I once heard it called getting the piece of cake with the extra treat on top. Winning the lottery would be glicken. So would a surprise with your purchase. People love getting extra bonuses—surprises, add ons, a […]

Consumer and business demand are fueling massive growth opportunities in 2021. Get these four business team components in place to maximize your 2021 business growth. It's all about you and your teams. When many businesses or marketers think of growth, they focus on new products or divisions. But for real change, you need to start […]

Empathy engagement is key to relationship building. It’s the marketing path to creating long-term loyal fans and relationships.   But you won’t find what you need in a ream of demographics. Numbers and statistics don’t tell you what their thinking, feeling, or how they are responding to you.  Empathy engagement  Before I moved into full-time copywriting […]

“Edutainment” content is a secret weapon to get viewer’s attention and engage them.  Our prospects spend a fair amount of time scrolling through social media or searching online. Subliminally, they are looking for answers to nagging problems. “Edutainment” content is a secret weapon to get viewer’s attention and engage them. IF we can catch their […]

Everyone had to do a lot of shifting in 2020, and it changed our buyer behavior. It altered our expectations and values.  That means it’s time for businesses, and marketers need to accommodate the changes to stay competitive. We’ve changed how we buy Our world has shifted, and we’ve had to change with it.  Even […]

Personalization is something companies like Amazon, Sephora, and Nike have trained us to expect.  It’s no longer enough to be customer-centric. We want experiences— a positive customer experience. That goes beyond personalization.  In this time of massive upheaval and uncertainty, we’re looking for easy. Things that simplify our lives. People want easier, healthier, safer, more […]