There is one sure-fire way to a successful business...giving customers something they want and more, in essence, over-deliver. “But wait, there’s more” Back in the late 1970s-early 80s, Ginsu knives made a fortune on their perfectly crafted television infomercials. It uses the get a lot for a little formula. They demonstrate their knife-wielding skills showcasing […]
In a recent article, I shared the importance of customer relationships for 2021. We’re in a world where the competition is fierce. You probably have competitors who have offers similar to yours. Your key differentiator is likely how you bond with customers. How you take care of them. It’s core to your survival. If you’re […]
Video, because it’s visual, connects deeper emotionally, increases sales, and builds trust in your brand. It adds a dimension beyond what an image can generate. It can be the “face” of your business. People don’t connect with brands as deeply as they do faces...people. Blind men and the elephant There’s an old parable about a […]
To maximize your business success in 2021, you need to look at how you connect with your prospects and customers. Think of them as family, treat them as the best possible version of a family. It’s about building relationships first. I recently had an experience on a social media channel that you might have had […]
The more clarity you have about who your ideal customer is, the more effective your marketing will be. In tough times, this is even more critical. If you don’t know exactly who you are trying to reach, marketing ROI will suffer. An arrow that hits the bullseye wins over half a dozen that clutter the target. I […]
Wellness has been popular among health food and spa industries for decades. Now, because of the coronavirus, interest in it is skyrocketing. People want to take more personal control and responsibility for their wellness and well-being. To better understand what people are thinking, marketing giant Ogilvy conducted a global survey of over 7000 people in […]
We have been dealing with the pandemic for seven months. New research numbers are starting to emerge. Key is the shift in the customer mindset. This impacts our society, our businesses, and our marketing. One thing for sure...we aren’t past this. We’re intra-pandemic. All the marketing guides prior to the pandemic are out the window...useless. […]
Your customer-focus could be the biggest key to getting and retaining customers. How well you focus on the user, your customer is the most important aspect of business success today. Beware being business-centric I remember the weekend I decided to do something about chronic pain. I’d had hip pain for months, stabbing with every step […]
Psychologists have understood for years that appearance and positive interactions can create a halo effect across a person and those standing close by. It works equally across a business. Get one area top-notch and the halo spreads across your brand. Look at Apple’s halo as an example. You’ve probably heard the story about equivalent job […]
Hi, I'm Judi Culp. I have a question for you. How often do you say, I'm sorry. Most of us use it way too often so that it's lost its meaning and doesn't really say what we were trying to express. Let me tell you a story. I have a dear friend that lived in […]