January 5, 2021
Relationships First for 2021

To maximize your business success in 2021, you need to look at how you connect with your prospects and customers.  Think of them as family, treat them as the best possible version of a family. It’s about building relationships first. I recently had an experience on a social media channel that you might have had […]

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November 4, 2020
Customer Clarity is Essential for Success

The more clarity you have about who your ideal customer is, the more effective your marketing will be. In tough times, this is even more critical. If you don’t know exactly who you are trying to reach, marketing ROI will suffer. An arrow that hits the bullseye wins over half a dozen that clutter the target. I […]

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October 25, 2020
Wellness - Time is Now

Wellness has been popular among health food and spa industries for decades.  Now, because of the coronavirus, interest in it is skyrocketing. People want to take more personal control and responsibility for their wellness and well-being. To better understand what people are thinking, marketing giant Ogilvy conducted a global survey of over 7000 people in […]

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October 20, 2020
Intra-pandemic Customer Mindset

We have been dealing with the pandemic for seven months. New research numbers are starting to emerge. Key is the shift in the customer mindset. This impacts our society, our businesses, and our marketing. One thing for sure...we aren’t past this.  We’re intra-pandemic.   All the marketing guides prior to the pandemic are out the window...useless.   […]

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June 9, 2020
3 Keys to Optimize Your Customer-focus

Your customer-focus could be the biggest key to getting and retaining customers. How well you focus on the user, your customer is the most important aspect of business success today.   Beware being business-centric I remember the weekend I decided to do something about chronic pain. I’d had hip pain for months, stabbing with every step […]

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May 6, 2020
Halo or Horns...How is Your Business Seen?

Psychologists have understood for years that appearance and positive interactions can create a halo effect across a person and those standing close by.  It works equally across a business. Get one area top-notch and the halo spreads across your brand. Look at Apple’s halo as an example. You’ve probably heard the story about equivalent job […]

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June 20, 2019
Choose your words carefully video...

Hi, I'm Judi Culp. I have a question for you. How often do you say, I'm sorry. Most of us use it way too often so that it's lost its meaning and doesn't really say what we were trying to express. Let me tell you a story. I have a dear friend that lived in […]

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April 17, 2017
Enhance Profits with Wellness Travelers

Enhance Profits with Wellness Travelers Wellness travel is experiencing steady growth. It's growing at a faster rate than travel as a whole. Wellness travelers are a boon to the spa and hospitality industry. They travel more frequently and spend more than the average traveler spends... by as much as 130%. They don’t hesitate to pay […]

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October 27, 2016
Latest travel post - 17th Century Coaching Inn in the Yorkshire Dales


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September 19, 2016
Time to Visit the UK?

Is traveling internationally on your bucket list? Don’t let the dream slip away. International travel is life changing. It’s an adventure. Faraway places, new cultures, different accents, not to mention the food. There is no way around it you will come home different. Broadened horizons, great memories. The first wagon train crossed west in 1841. […]

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