September 16, 2021
Let's Humanize Marketing

We get all caught up in categories. We get hung up on names like B2B and B2C. Instead, we need to focus on how to humanize marketing messages by speaking directly to our prospects. We need to write H2H. Humanizing marketing is making it personal so readers connect with us more easily. When our prospects […]

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September 8, 2021
B2B Buyers Want B2C Shopping in 2021!

The face of marketing to B2B buyers is rapidly changing, and there is a lot of somewhat confusing information out there.  After sifting through mountains of information, I found three keys B2B buyers desire when looking for a solution. In one sentence—B2B buyers want their experience to mirror their B2C personal shopping experiences. My own […]

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September 3, 2021
Marketing for Beauty and Wellness?

Beauty and Wellness comprise over a 4.2 trillion dollar market and growing exponentially.  But the terms can be a bit confusing or vague. So, as a marketer, how do you pick the best words to reach your market? A recent study by the University of Pennsylvania showed that while there are some commonly associated definitions, […]

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August 26, 2021
Is Your Website Dated?

Your business is constantly evolving. If you don’t keep your website on pace with those changes, it leaves customers in the dark—or even misinforms them. Your website is dated. Your website is not a static brochure. Instead, it is a living document reflecting your business and how you interact with visitors and customers. Current relevant information? […]

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August 18, 2021
Tell Your Story—They Want to Know You

Telling your story is the first essential step to sales. People need to know you so they can like you and start to trust you. So to help them get to know you—tell your story. Who you are, what you stand for, and what makes you unique. Avoid being like these guys. Internet and phone […]

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August 4, 2021
What's Your Story? Share It!

Stories differentiate you. Whether you are an online store, brick and mortar store, or any other type of business, you need to share your story.  Your personal story will help you stand out in a sea of businesses. Sometimes we can’t see our own story Several years ago I attended a women’s business conference. During […]

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August 4, 2021
Judith Culp Pearson Resume

Copywriting and Content Writing, Digital Marketing

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July 27, 2021
Persuasion... How to Get Prospects to Act

Connecting with your prospect is the first step toward a sale.  The success of persuasion is to guide them to an action or decision. It is totally dependent on following an often misunderstood path. It can often be much like dating or creating a marketing sales funnel. What does good persuasion look like... I got […]

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July 21, 2021
Digital Sharecropping Risky Business?

Familiar with the term Digital Sharecropping? It’s a phenomenon that most people don’t understand. An SEO guru colleague, Heather Lloyd-Martin shared a newsletter email regarding it and got me taking another look. Digital sharecropping refers to social media channels and how people and businesses interact with them. The earliest concerns about it date back to […]

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July 15, 2021
Customer Experience Enhancers Increase $$$

Customer experience enhancers create more loyalty, repeat sales, and profitability. The pandemic disrupted the traditional shopping model forcing people to go online. It stuck. People often now use a blend between the two. The lines between online and a physical store are becoming blurred. More than ever, it’s about what this blend feels like before […]

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