Have you noticed that everything is on sale right now?  Businesses are trying to recover from lost revenues. So many are focusing on slashing prices and having sales. It's a bonus for everyone right now, but are sales training your customers? I don't know about you, I’ve lost count how many sales emails I get daily.  […]

Your subject line determines the fate of your email. You only have seconds for your reader to decide. This system used by marketers in the know can raise your open rates by 300%. If your email inboxes look anything like mine there can be 30-100 new emails each one waiting for attention. It’s enough to […]

Your customer-focus could be the biggest key to getting and retaining customers. How well you focus on the user, your customer is the most important aspect of business success today.   Beware being business-centric I remember the weekend I decided to do something about chronic pain. I’d had hip pain for months, stabbing with every step […]

Business problem solving depends on the power of questions. When you’re trying to develop a new product, improve your customer service, or increase sales, the questions you ask are critical. Journalists, doctors, and investigators are trained on how to ask questions as an essential skillset.  Others from executives down don’t think about questions as a […]

What and how we communicate is key. Right now the number one thing your business needs to be sharing is how you are handling business in and around the coronavirus.   Unfortunately, many businesses aren’t saying a word. Covid-19 is the elephant in the room. It’s not something that can be ignored. Not only do your […]

Psychologists have understood for years that appearance and positive interactions can create a halo effect across a person and those standing close by.  It works equally across a business. Get one area top-notch and the halo spreads across your brand. Look at Apple’s halo as an example. You’ve probably heard the story about equivalent job […]

It’s really true. When you do good, it has rewards.  Right now, offering something good,  something helpful can get increased traffic. It can also strengthen your bond with prospects and existing clients. About a week ago a friend sent me a marketing email with a "Do Good" headline similar to that and it really made […]

On cyber Monday, 2019 over 50% of all sales were made on a smartphone…They topped $2,000,000,000!  And the percentages held throughout the entire week.  What might that mean for your alternative health or CBD business? If you don’t want your business to be left in the dust, it’s important to get mobile-friendly now.  There are […]

Five Ways to Appreciate Customers With so many companies selling similar CBD products, the way you treat customers may be the reason they chose and stay with you.  When you acknowledge, reward and appreciate customers at every opportunity, you build a relationship that keeps them returning. How do businesses leave you feeling? A colleague and […]

In the wild, wild, west of CBD marketing, many consumers have come up frustrated and disillusioned. They ordered a product hopeful it would help them only to have it backfire. Their trust was broken. One such young lady reached out to me.  Caitlin had ordered a CBD infused cleanser and lotion. It had all the […]