Are you at risk of becoming a dinosaur? Customers are tired of the transactional approach. A transaction focus is business-centric.  Spending more time online in 2020 buyers started getting more picky. They want their shopping experience to be easy and feel good. In 2021 and moving forward, every business needs to become more customer-centric. Internet […]

Ogilvy’s Social.Lab recently published a report on "conversational commerce". In 2020 more people than ever are choosing online. They buy groceries, shop, and connect with friends. It uses chatbots or humans. It also uses language interfaces like Whatsapp and like Alexa to communicate with customers. Businesses are using it to set themselves apart from their […]