Senior care services can ensure senior safety, medical care, and enhanced quality of life. But there is a vast mindset gap between Traditionalists, Baby Boomers, and GenX. From boomers down, they existing senior living is a big negative. Each generation's expectations, interests, and concerns differ significantly from their parents or grandparents.  Attitude changes will impact everything […]

Newsletters, especially with SEO elements, are a core part of your growth marketing strategy.  Done right with engaging, relevant content, they are something your clients will look forward to getting, opening, and clicking.  They turn new readers into fans and build retention with existing customers. The secret is having the right content for the right […]

Many CBD companies operate both as B2B and B2C. Sometimes they also grow the product. This makes business operations more complex.  In essence, you are running multiple companies. Each one needs its own unique presentation. Each business segment needs its own web presence, promotion, and marketing. But supply chains interlink. Coordinate divisions for a smooth […]

To reach female customers use psychographics Psychographics focuses on segmenting consumers based on their interests and passions versus their demographic age and where they live. To use psychographics effectively we have to keep in mind a couple of key things about the differences. The male and female minds work differently. The sexes are equal in […]

Whether it’s your website or a presence on social media, viewers are wanting to see if you have the solution they need. They also want to learn about you.  They want to make sure you’re a “real” business and safe to buy from.  One of the first things people look for is your contact information. […]

SWOT is a great way to see how you stand up against your CBD competition. It’s a tool that everyone should use to make sure they are staying at the top of their game. You may be familiar with the tool, but in case you’re not let’s do a quick overview.  The first part of […]

In the world of marketing CBD or any other product, there are two distinct pathways...hype and gimmickry or transparency. You can find effective examples of both methods all over the field of Alternative Health.  Choose Transparency If you are looking for long-term customers instead of constantly needing to replace them,  the transparency path is the […]

If you identify the classic 4-U's, you can increase sales. They will help set you and your products apart from the crowd and build customer confidence you are their best choice. The 4-U’s will increase prospects taking action...with you. You can use these U’s in your subject lines for emails, headlines and in your content.  […]

Alternative health is exploding with interest in ways to manage health issues like pain and anxiety. People are hungry for information and solutions that avoid the use of opioids. So it’s no surprise that CBD and hemp are garnering a lot of attention.  While they’ve been used for centuries, we still lack scientific testing and […]

There is an old adage that if your business isn’t growing…it’s shrinking. Holding your own doesn’t count… Inflation, overhead, staff all continue to increase. If your revenues aren’t at least keeping up with overhead and expenses, then you’re shrinking. And shrinking is something no business wants. Shrinking leads to a devaluation of the business value, […]