B2C clients deal directly with the consumer. You need wellness copy focused what makes you unique and how that helps your clients.
Your content needs to engage them emotionally. That's the tricky part and where many businesses miss opportunities.
People don't start trip planning with picking a hotel room. They want to know about your area. What's there that is on their interest list? What kind of experiences can they find? Spa, shopping, hiking, beaches, mountains? The more you can share these experiences the better.
Catch their attention... get their email. Then keep providing helpful information. Build that relationship of trust and when they get closer... offer them a package tailored to their interests.
You need to stand out from your competition. Unfortunately, for most, it is challenging to see what makes you unique.
We need to dig into your background, your story, and find your USP, Unique Selling Position. Then we will use it to make you stand out. It's much easier for an outsider who has a good understanding of your uniqueness to share your vision with potential guests.
Facebook, Instagram and/or other social platforms
Let's start with what you already have. How is it working? How can you maximize return on your investment? Tell me about your business and I'll find ways to help you grow. I'm your idea person. We want to fill your calendar, increase sales and get great reviews. I specialize in this. You can focus on what you do best - take care of guests and staff.
Not sure why your uniqueness is important? Here's an article about your business bones.
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