Women do the shopping Did you know that women purchase 85% of all consumer products? They influence over 95% of all goods and services purchased in the USA. Despite the different cultures, it’s not much different around the globe.    This may seem odd since there are about the same number of male and female […]

To reach female customers use psychographics Psychographics focuses on segmenting consumers based on their interests and passions versus their demographic age and where they live. To use psychographics effectively we have to keep in mind a couple of key things about the differences. The male and female minds work differently. The sexes are equal in […]

Ageism is defined as age-based segmentation/discrimination. It refers to prejudice or discrimination on the grounds of a person's age.  It used to refer to the elderly. But today, the term has come to mean any age-specific group used for targeting or…avoiding. World Health Organization (WHO) The WHO has a lot to share about ageism and […]

Whether it’s your website or a presence on social media, viewers are wanting to see if you have the solution they need. They also want to learn about you.  They want to make sure you’re a “real” business and safe to buy from.  One of the first things people look for is your contact information. […]

Grow Your CBD Client List 300% Faster The quickest way to build your client list…and sales is using this marketing insider technique. It’s not weird and mysterious. It’s not especially hard…but it does take work and time. Not to panic…you do have options. So what do you need?  In a word – content.  The word […]

But You Can Turn on the Magic Without Breaking Your Bank The name Disney is synonymous with a super successful happy place. Guests speak of them in superlatives. Families with kids, teens, couples, grandparents, and gaggles of friends. Guests all dream, plan and excitedly head off to their adventure. They queue at the gates, wander […]

SWOT is a great way to see how you stand up against your CBD competition. It’s a tool that everyone should use to make sure they are staying at the top of their game. You may be familiar with the tool, but in case you’re not let’s do a quick overview.  The first part of […]

If you identify the classic 4-U's, you can increase sales. They will help set you and your products apart from the crowd and build customer confidence you are their best choice. The 4-U’s will increase prospects taking action...with you. You can use these U’s in your subject lines for emails, headlines and in your content.  […]

Powerful nurturing for clients and prospects Modern e-newsletters are a great way to nurture both new leads and to retain existing customers. They're a little different from the mail out type of newsletters we used to send. Those had a closer resemblance to a traditional print mini-newspaper. They contained a little bit of everything. Multiple […]

There is an old adage that if your business isn’t growing…it’s shrinking. Holding your own doesn’t count… Inflation, overhead, staff all continue to increase. If your revenues aren’t at least keeping up with overhead and expenses, then you’re shrinking. And shrinking is something no business wants. Shrinking leads to a devaluation of the business value, […]