Women who love to shop form the largest group of the female approaches to buying. Because they enjoy browsing, it makes them more prone to impulse buying. You can tap into this and help them make unplanned CBD purchases. Online or instore they love to window-shop, browse and enjoy the process. While they make regular […]
Women buyers stand at the gateway to sales for all those within their scope of influence. To access the gate you need to tap into their emotional buying mindset. She needs to feel “this company gets me.” When you use these 10 triggers, she is more likely to purchase for herself, those she buys for […]
This year Google changed the way search engine work. They incorporated AI to make our searches and our lives easier. Now it's called Google Search Journey. As businesses and marketers, we can use this tool to better connect with our prospects no matter where they are in their buying journey. Quick story on how Google […]
CBD Meets Cross-generational Needs CBD products meet cross-generational needs. Whether external or internal they offer benefits to a huge diversity of the population. Pain, trouble sleeping and stress are not demographic-based. Whether you’re in your 20s, 40s, or 60s, they are facts of life. The trigger may vary, the problem is the same. In your […]
To reach female customers use psychographics Psychographics focuses on segmenting consumers based on their interests and passions versus their demographic age and where they live. To use psychographics effectively we have to keep in mind a couple of key things about the differences. The male and female minds work differently. The sexes are equal in […]
The CBD niche is no different from any other. It's highly competitive and requires a CBD marketing plan to succeed. It’s really easy to throw up a LinkedIn presence, Facebook page or website and announce that you have something to sell. But is that the most effective way to market your product? Not in today’s […]
Whether it’s your website or a presence on social media, viewers are wanting to see if you have the solution they need. They also want to learn about you. They want to make sure you’re a “real” business and safe to buy from. One of the first things people look for is your contact information. […]
Grow Your CBD Client List 300% Faster The quickest way to build your client list…and sales is using this marketing insider technique. It’s not weird and mysterious. It’s not especially hard…but it does take work and time. Not to panic…you do have options. So what do you need? In a word – content. The word […]
But You Can Turn on the Magic Without Breaking Your Bank The name Disney is synonymous with a super successful happy place. Guests speak of them in superlatives. Families with kids, teens, couples, grandparents, and gaggles of friends. Guests all dream, plan and excitedly head off to their adventure. They queue at the gates, wander […]
SWOT is a great way to see how you stand up against your CBD competition. It’s a tool that everyone should use to make sure they are staying at the top of their game. You may be familiar with the tool, but in case you’re not let’s do a quick overview. The first part of […]