Women buyers are magic to drive sales. Nearly 75% identify themselves as the primary buyer in their household. They hold the purse-strings to between 5 and 15 Trillion dollars in spending every year...and that’s just in the US.  And yet, 91% of them feel marketers and companies, don’t understand their needs. That’s a big gap. […]

Wellness has been popular among health food and spa industries for decades.  Now, because of the coronavirus, interest in it is skyrocketing. People want to take more personal control and responsibility for their wellness and well-being. To better understand what people are thinking, marketing giant Ogilvy conducted a global survey of over 7000 people in […]

We have been dealing with the pandemic for seven months. New research numbers are starting to emerge. Key is the shift in the customer mindset. This impacts our society, our businesses, and our marketing. One thing for sure...we aren’t past this.  We’re intra-pandemic.   All the marketing guides prior to the pandemic are out the window...useless.   […]

Consistently creating quality content is something every business needs to do. It keeps the customers and prospects happy, the search engines happy...and SEO ratings up.   Great content helps your customers and validates your market position.  However, repurposing content that's been there for a while, can accomplish many of the same things. In addition, it can […]

Creating valuable content is a great way to enhance your readership and the way search engines rank you.  However if you’re doing it all yourself, it can be overwhelming to get volume out there. Curated content allows you to get more volume out there and make search engines happy.   In my copywriting marketing, I meet […]

In marketing, we get the same magnetic push and pull found in magnetic polarity.  Whether it’s teaching about polarity or singing a rap song about the push-pull of chemistry, the impact is the same. Energy attracting or pushing apart. The coronavirus has made teachers incredibly creative. I recently saw a news story on them teaching […]

Is what you know about marketing on the web compromised by common myths? It's highly likely. Especially of concern to brands and marketers is that clicks don’t mean what we think they do. Back in 1994, a direct response specialist, Ken McCarthy,  introduced the idea that if they counted how many clicked on their landing […]

If your website can’t pass the 8-Second Marketing test...you are losing customers and money.  It’s true... you have only eight seconds to get their attention before they click away. Microsoft’s research proved a goldfish will hang around a second longer than people will. The argument might be that goldfish aren't as smart. That’s down from […]

In the best of times and in the midst of crisis, customer connectivity is core to business success.  That means we need to focus on helping them as real people, not clicks, and dollar signs.  An Empathy Lesson I Learned Early I spent over 20 years in the spa industry offering skincare and cosmetic tattooing. […]

Pain has many faces. Physical pain, anguish over a loss, or fears of emotional pain. We, humans, are hard-wired to stop or flee all forms of pain.  Everything from an embarrassing moment to a stabbing level eight agony.   Just like the rest of humanity, I’m a pain avoidance specialist.  I used to love horses. I’d […]