The emergence of Artificial Intelligence (AI) and machine learning, brings new opportunities and challenges for creators of online courses. What we can see is that personal development and other informational courses will be heavily impacted.  If you have tested or watched a demo of ChatGPT or one of the other AI programs you may have […]

Awareness of opportunities can shift your marketing efforts to maximize success. More web traffic, higher rankings and more sales or leads enhance your value and income potential. For marketers it’s about recognizing or discovering business opportunities that are being missed. That leaves money on the table. Sales are missed and leads are lost. A friend […]

Even great websites and prolific writers can have sneaky “content gaps.” Finding and dealing with them protects your marketing strategy from failure. In this curated article, I share tips from SEO guru, Neil Patel, to do just that.   What Are Content Gaps? Content gaps refer to questions people search for, but your website doesn’t cover […]

Blogs are an engagement opportunity for your brand. Here are tips to master blogs and engage readers.

Since the beginning of the pandemic in 2020, people have lost personal connections and engagement. But, unfortunately, it’s made us crave them even more. Subliminally, we crave emotional stories. We're hard-wired to listen to them. Instead, we’ve had to deal with both personal and professional challenges. Like being trapped in an old-fashioned telephone booth, we were […]

If you’re like many businesses and trying to find your new path as we move toward endemic, your timing is perfect. The world has changed, and customers are seeking more engagement. They want brands that provide what they need. And one thing they absolutely need is a way to connect emotionally.  For that, you need a […]

It’s great for a business advisor to suggest you discover your Unique Selling Proposition, USP.  But identifying it is more complex. First, you need to discover your SWOT with an analysis and identify your ideal customers. As a career school instructor, I helped students learn about not only the need but how to discover their USP […]

We connect with stories like no other medium. We're hard wired to engage with them. The hero journey story is perfect for a brand, a product that came to the rescue or a client success story.

Stories help us engage with prospects because of the feelings they tap into. We touch hearts, share history and common concerns. We bond.

Newsletters, especially with SEO elements, are a core part of your growth marketing strategy.  Done right with engaging, relevant content, they are something your clients will look forward to getting, opening, and clicking.  They turn new readers into fans and build retention with existing customers. The secret is having the right content for the right […]