Vaccines and stimulus checks have people thinking of moving toward what we used to think of as normal. Vaccinated seniors are setting the trend to get even with the pandemic by spending money and getting out. They call it revenge spending. Attending events, going shopping, and travel are rising to the top of consciousness. People […]
The entourage effect impacts many aspects of our lives. The CBD niche has highjacked the term to mean how the different plant parts work together. However, the word entourage is not new. It actually traces back to a French term dating from 1832 meaning surroundings or environment. The French were referring to a group of […]
I recently read an article by Leadspace. It discussed the differences between B2B and B2C buyers. At the core is the information needed to market to them. Here are the high points— B2C marketing focuses on four data types. Behavioral - how they engage and shop. Geographical - allows location-sensitive messages. Think swimsuits. Florida is […]
Ogilvy’s Social.Lab recently published a report on "conversational commerce". In 2020 more people than ever are choosing online. They buy groceries, shop, and connect with friends. It uses chatbots or humans. It also uses language interfaces like Whatsapp and like Alexa to communicate with customers. Businesses are using it to set themselves apart from their […]
In today’s world, it is important for your brand’s success to engage customers with empathy marketing. You need to employ empathy and communicate your understanding and caring about your customers, your staff, and your planet. It’s what today’s buyers want and are increasingly coming to expect from those they do business with. Yes, back to […]
Women buyers are magic to drive sales. Nearly 75% identify themselves as the primary buyer in their household. They hold the purse-strings to between 5 and 15 Trillion dollars in spending every year...and that’s just in the US. And yet, 91% of them feel marketers and companies, don’t understand their needs. That’s a big gap. […]