Bachelorettes wellness escapes are the new hot favorite trend Your property may already be offering weddings, but are you capitalizing on the bachelorette wellness escape that is becoming increasingly popular? In my 30 years in the spa and beauty industry, wellness is so integral it is the norm. You don’t even think about experiencing it […]
Who is Your PERFECT Customer... if you could only pick one? Which clients are your perfect customers? Who appreciates what you offer the most? Your perfect customer is easy to interact with and a delight to do business with. They get you and what you offer. You may say your clients tend to be […]
Target Your Message to the Client When it comes to getting your ideal client to respond, it is all about targeting your message. You want the right message to the right client to maximize the effectiveness of your efforts. There is a tendency to try to appeal to all potential clients to minimize […]
Enhance Profits with Wellness Travelers Wellness travel is experiencing steady growth. It's growing at a faster rate than travel as a whole. Wellness travelers are a boon to the spa and hospitality industry. They travel more frequently and spend more than the average traveler spends... by as much as 130%. They don’t hesitate to pay […]
Spa Wellness – Essential to Combat Stress The impact of stress on our lives is accelerating. People need a safety valve... a way to release that stress. Recently, the Global Wellness Institute reported on the problem and shifts that need to happen. Traditionally the place for pampering, spas have become more. They've become a safe […]
What Makes You Unique? This is a question many business owners can't answer. But for business success identifying what makes you unique is critical. Your uniqueness makes you different from your competition. It is your Unique Selling Point, USP. It is the basis for your brand. You use it for marketing. It's what you build your business […]
Do you sell B2B? Here are some updated statistics that just came across my desk. They may help you determine the strength of your B2B Content: 1. Company websites are the top digital marketing channel in a national survey. 2. Email is the most effective digital marketing channel: The return on investment is $44.25 for every […]
Glicken... Glicken is a Yiddish word that roughly translates to “the icing on the cake.” It’s about those benefits and rewards that have no monetary value. They make our lives much richer and the spa industry is full of them. This is a good time of year to take a few minutes and appreciate your […]
A Glimpse Into the Future of Spa Each year technology zooms forward changing our lives. Who would have ever thought of a car driving itself? Now it's happening. A whole generation is growing up with their own smartphone. The days of the single landline are gone. These changes are flowing over into the way we […]
What’s Your Business Brand? Every business has a brand... good, bad or mediocre. Your brand is how people identify you. A brand is defined as the “name, term, design, symbol, or any other feature that identifies a seller’s goods or services as distinct from others,” according to the American Marketing Association. Your brand represents how […]