Over the decades, women have tried a lot of “new” ingredients to make their skin look and feel better.  Hemp-derived products are just the latest in this group. In 2019 CBD was the most popular ingredient in the beauty sector. It’s a huge market. In the US in 2018 skincare topped $5.6 billion in sales. […]

Many CBD companies operate both as B2B and B2C. Sometimes they also grow the product. This makes business operations more complex.  In essence, you are running multiple companies. Each one needs its own unique presentation. Each business segment needs its own web presence, promotion, and marketing. But supply chains interlink. Coordinate divisions for a smooth […]

We all know we need to have our businesses active on social media where our customers spend their time.  But choosing the right mix of social media can be challenging. Maximize your impact, and make your marketing life simpler and more effective by taking advantage of what you might not know about Facebook, Instagram, and […]

Managing all the parts in a fast-growing business like CBD can be a real challenge. Focusing on your CX – Customer Experience can be your competitive differentiator.  Why? Less than half of all businesses deliver a good or better customer experience. If you focus on CX, you’ll have happier, more loyal customers and faster growth. […]

Marketing Tips for Purchase- Driven Buyers Purchase-driven buyers know what they’re after, they’re ready to buy.  That doesn’t mean they can’t be influenced to add to their purchase.  If you follow these 4 tips, you’ll help them get what they are after, and very likely more.  Before we talk about the tips, I have a […]

Women who love to shop form the largest group of the female approaches to buying.  Because they enjoy browsing, it makes them more prone to impulse buying. You can tap into this and help them make unplanned CBD purchases. Online or instore they love to window-shop, browse and enjoy the process. While they make regular […]

Women buyers stand at the gateway to sales for all those within their scope of influence.  To access the gate you need to tap into their emotional buying mindset. She needs to feel “this company gets me.” When you use these 10 triggers, she is more likely to purchase for herself, those she buys for […]

This year Google changed the way search engine work.  They incorporated AI to make our searches and our lives easier.  Now it's called Google Search Journey. As businesses and marketers, we can use this tool to better connect with our prospects no matter where they are in their buying journey. Quick story on how Google […]

The world of influencer marketing has gone crazy since the first Facebook posts in 2010. Amazon connected Facebook with its brand. Then it shared what friends and family were buying.  It worked…very well. At the same time, millennials and gen Z distrust traditional advertising. They want social proof – what friends say.  The astronomical rise […]

Women do the shopping Did you know that women purchase 85% of all consumer products? They influence over 95% of all goods and services purchased in the USA. Despite the different cultures, it’s not much different around the globe.    This may seem odd since there are about the same number of male and female […]