CBD Meets Cross-generational Needs CBD products meet cross-generational needs. Whether external or internal they offer benefits to a huge diversity of the population. Pain, trouble sleeping and stress are not demographic-based. Whether you’re in your 20s, 40s, or 60s, they are facts of life. The trigger may vary, the problem is the same. In your […]
Want to increase your sales? Focus on Buying Mindsets... Not all women like to shop the same. Some embrace it like a lover while others avoid it with a passion. But if you tap into how they shop, you’ll make more sales. My girlfriends used to drive me nuts wandering for hours checking every buying […]
To reach female customers use psychographics Psychographics focuses on segmenting consumers based on their interests and passions versus their demographic age and where they live. To use psychographics effectively we have to keep in mind a couple of key things about the differences. The male and female minds work differently. The sexes are equal in […]
Ageism is defined as age-based segmentation/discrimination. It refers to prejudice or discrimination on the grounds of a person's age. It used to refer to the elderly. But today, the term has come to mean any age-specific group used for targeting or…avoiding. World Health Organization (WHO) The WHO has a lot to share about ageism and […]
The CBD niche is no different from any other. It's highly competitive and requires a CBD marketing plan to succeed. It’s really easy to throw up a LinkedIn presence, Facebook page or website and announce that you have something to sell. But is that the most effective way to market your product? Not in today’s […]
Whether it’s your website or a presence on social media, viewers are wanting to see if you have the solution they need. They also want to learn about you. They want to make sure you’re a “real” business and safe to buy from. One of the first things people look for is your contact information. […]
Grow Your CBD Client List 300% Faster The quickest way to build your client list…and sales is using this marketing insider technique. It’s not weird and mysterious. It’s not especially hard…but it does take work and time. Not to panic…you do have options. So what do you need? In a word – content. The word […]
But You Can Turn on the Magic Without Breaking Your Bank The name Disney is synonymous with a super successful happy place. Guests speak of them in superlatives. Families with kids, teens, couples, grandparents, and gaggles of friends. Guests all dream, plan and excitedly head off to their adventure. They queue at the gates, wander […]
SWOT is a great way to see how you stand up against your CBD competition. It’s a tool that everyone should use to make sure they are staying at the top of their game. You may be familiar with the tool, but in case you’re not let’s do a quick overview. The first part of […]
In the world of marketing CBD or any other product, there are two distinct pathways...hype and gimmickry or transparency. You can find effective examples of both methods all over the field of Alternative Health. Choose Transparency If you are looking for long-term customers instead of constantly needing to replace them, the transparency path is the […]