When business owners or marketers want to reach your B2B client’s target audience, you need an ideal client persona to know exactly who they are. The buyer persona or avatar helps you visualize who you are marketing to. Without it, you may invest your marketing dollars and hear only crickets… your message never reached the […]
Even great websites and prolific writers can have sneaky “content gaps.” Finding and dealing with them protects your marketing strategy from failure. In this curated article, I share tips from SEO guru, Neil Patel, to do just that. What Are Content Gaps? Content gaps refer to questions people search for, but your website doesn’t cover […]
In the past 20 years, content marketing grew up and got married. You still share helpful information, but now the “how” has shifted. With more businesses flocking to be online, the marketplace is more crowded. Now it takes uniqueness to get noticed. People like to personalize their weddings. Everyone wants their wedding to be unique. […]
If you’re like many businesses and trying to find your new path as we move toward endemic, your timing is perfect. The world has changed, and customers are seeking more engagement. They want brands that provide what they need. And one thing they absolutely need is a way to connect emotionally. For that, you need a […]
Whether you're working with a new business or redefining yourself for 2022, it's a perfect opportunity to empower your USP and ramp up your sales, leads, and visibility. Your Unique Selling Position needs three specific elements to make that happen. It needs M.A.C. I'll show you how. A “new look” Boosts Confidence Just like an […]
It’s great for a business advisor to suggest you discover your Unique Selling Proposition, USP. But identifying it is more complex. First, you need to discover your SWOT with an analysis and identify your ideal customers. As a career school instructor, I helped students learn about not only the need but how to discover their USP […]
Stories help us engage with prospects because of the feelings they tap into. We touch hearts, share history and common concerns. We bond.
B2B marketing has changed a lot in the last 18 months. Buyers want to shop online and want more of a B2C experience. To stay competitive, you need to start planning your B2B Content strategy now. Here are some of the most recent forecasts from across my desk. 1. It’s important to know your buyers. […]
In today’s business environment, everything needs to be customer-focused. If you have gaps in your prospect details, it holds back your success. It doesn’t matter whether you are dealing with B2B or B2C, you are dealing with a human who is making the buying decision. You need to have a clear picture of who that […]
Email marketing can be one of the best or worst techniques. Properly done, it engages, informs, entertains, and helps prospects move forward in their buying journey. However, when it’s poorly done, you get deleted, unsubscribed, or worse—reported as spam. The key is to get the right message to the right person in the proper framework. […]